Head of Business Development (CRE)

Company Description GroundTruth Analytics transforms real-world parking behavior into actionable leasing intelligence. Using a modern stack of sensors, LPR technology, and spatial analytics, we convert raw movement data into zone-level insights that help property teams understand traffic patterns, shopper intent, dwell trends, and asset performance. Leasing teams use GroundTruth to: Price rent with confidence Optimize tenant mix Quantify site experience improvements Strengthen data-driven lease negotiations We partner with retail REITs, asset managers, mixed-use developers, lifestyle centers, and mobility operators who want to ground their decisions in real behavioral data rather than assumptions. GroundTruth turns parking patterns into a powerful decision framework for modern CRE. Role Description GroundTruth is seeking a Head of Business Development (CRE Analytics) to lead our commercial motion and shape how we introduce a new category of property intelligence to the market. This is a high-impact role responsible for building relationships with senior CRE stakeholders, driving enterprise sales cycles, and opening new revenue channels as we scale. In this role, you will: Own top-of-funnel and go-to-market strategy for CRE segments Cultivate and manage relationships with REITs, asset managers, and developers Lead consultative sales conversations that educate customers on our data and insights Build and iterate on pitch materials, ROI models, and use-case frameworks Negotiate commercial agreements and guide prospects through deployment Partner closely with Product and Engineering to shape customer-informed roadmaps Establish repeatable sales processes as we expand nationally This is a hybrid on-site role in New York, NY, working directly with the founders and shaping GroundTruth’s commercial foundation. Qualifications 5+ years of experience in Business Development, Sales, or Partnerships, ideally within CRE, proptech, analytics, or location intelligence Proven track record of sourcing, closing, and expanding enterprise accounts Strong account management skills with the ability to build long-term, trust-based relationships Sharp analytical, strategic, and commercial instincts—comfortable talking through numbers, ROI, and property performance Excellent communication and negotiation abilities with senior stakeholders Experience selling into REITs, mixed-use developers, or retail operators is a plus Bachelor’s degree in Business, Real Estate, Management, or related field preferred Compensation $140,000–$200,000 base salary, plus meaningful early-stage equity. Final offer will be based on experience, scope, and fit. #J-18808-Ljbffr