Marketing Campaign & Project Manager
A+ Federal Credit Union, Austin, TX, United States
Overview
The primary purpose of this position is to lead the planning, execution, and optimization of integrated marketing campaigns that drive member engagement, product adoption, brand awareness, and help the credit union achieve established goals. This role will serve as a strategic partner across departments and with external agencies, ensuring marketing initiatives are aligned with business goals and delivered on time and within budget. Collaborate with key stakeholders across A+FCU to plan and execute cross-functional projects. Provide outstanding internal service. Job Type:
Full-Time Exemption Type:
Exempt Wage Amount:
$75,000 yearly minimum Responsibilities
Campaign Strategy & Execution: Collaborate with Marketing leadership to develop and manage multi-channel marketing campaigns (digital, print, email, social, in-branch) to support promotions, member communications, and product launches. Define campaign objectives, target audiences, messaging, and KPIs with internal stakeholders. Manage campaign timelines, budgets, and performance metrics. Communicate marketing promotions, special events, and campaigns across the credit union. Build marketing deliverable plans using project management tools to achieve deadlines and support A+FCU priorities. Work with Compliance to ensure marketing materials have proper disclosures and non-discriminatory targeting. Ensure consistency across campaign materials, channels, and vendors. Coordinate with external vendors and media partners as needed. Monitor campaign performance with Enterprise Analytics, Digital Marketing, and tools such as Google Analytics, Google Ads, Marketo, and marketing dashboards; provide actionable insights for optimization. Generate reports and insights to optimize future campaigns and improve ROI. Lead project teams to deliver marketing initiatives from concept to completion. Create and manage detailed project plans, timelines, and budgets. Coordinate with vendors, agencies, and internal teams to ensure timely delivery of marketing assets and approvals. Identify and mitigate risks, resolve issues, and ensure stakeholder alignment throughout the project lifecycle. Participate in organization projects as a representative of the Marketing team. Serve as a liaison between marketing, product, digital, and member services teams to ensure seamless campaign execution. Facilitate regular project updates, meetings, and status reports to marketing leadership. Conduct monthly update meetings with supervisor. Champion a culture of continuous improvement and innovation. All other duties as assigned. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field required Three years of experience in marketing campaign management required (financial services or a regulated industry highly preferred). Two years of experience in project management preferred. Strong understanding of digital marketing channels and campaign performance metrics. Strong project management skills; able to manage deadlines and multiple projects at varying stages of completion. Proficiency in marketing automation platforms (e.g., Marketo), project management tools (e.g., Wrike, Trello, Monday.com), and other marketing platforms (e.g., WordPress, Google Ads, Google Analytics, etc.). Proficiency in Microsoft products (Word, Excel, PowerPoint, Power BI, etc.). Adept at problem solving. Experience with campaign development. Professional verbal, written and presentation communication skills. Ability to tailor communications to the audience and interact with diverse groups in a professional and diplomatic manner. Analytical mindset with the ability to interpret data and make data-driven decisions. Ability to work independently and as a team member with discretion in decision making and sound judgment; think creatively and innovate. Excellent writing, editing, and proofreading skills; strong attention to detail. Ability to handle multiple tasks and prioritize effectively. High degree of professionalism and ability to handle confidential information. Understanding of financial institutions, products and services, and financial education. Ability to work flexible hours and in emergency situations; dependable; future thinker; negotiation skills. Must have the ability to work at least 40 hours a week. Ability to communicate heavily through telephone, email, and in-person communications. Must be able to engage in problem-solving to identify and solve potential issues in the field. Decision-Making
Types Of Decisions Made Independently:
Approved marketing budget items and development and types of promotions. Types Of Decisions Requiring Supervisory Approval:
Purchases in accordance with CU policy and travel approvals. Any situations outside A+FCU policies and procedures.
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The primary purpose of this position is to lead the planning, execution, and optimization of integrated marketing campaigns that drive member engagement, product adoption, brand awareness, and help the credit union achieve established goals. This role will serve as a strategic partner across departments and with external agencies, ensuring marketing initiatives are aligned with business goals and delivered on time and within budget. Collaborate with key stakeholders across A+FCU to plan and execute cross-functional projects. Provide outstanding internal service. Job Type:
Full-Time Exemption Type:
Exempt Wage Amount:
$75,000 yearly minimum Responsibilities
Campaign Strategy & Execution: Collaborate with Marketing leadership to develop and manage multi-channel marketing campaigns (digital, print, email, social, in-branch) to support promotions, member communications, and product launches. Define campaign objectives, target audiences, messaging, and KPIs with internal stakeholders. Manage campaign timelines, budgets, and performance metrics. Communicate marketing promotions, special events, and campaigns across the credit union. Build marketing deliverable plans using project management tools to achieve deadlines and support A+FCU priorities. Work with Compliance to ensure marketing materials have proper disclosures and non-discriminatory targeting. Ensure consistency across campaign materials, channels, and vendors. Coordinate with external vendors and media partners as needed. Monitor campaign performance with Enterprise Analytics, Digital Marketing, and tools such as Google Analytics, Google Ads, Marketo, and marketing dashboards; provide actionable insights for optimization. Generate reports and insights to optimize future campaigns and improve ROI. Lead project teams to deliver marketing initiatives from concept to completion. Create and manage detailed project plans, timelines, and budgets. Coordinate with vendors, agencies, and internal teams to ensure timely delivery of marketing assets and approvals. Identify and mitigate risks, resolve issues, and ensure stakeholder alignment throughout the project lifecycle. Participate in organization projects as a representative of the Marketing team. Serve as a liaison between marketing, product, digital, and member services teams to ensure seamless campaign execution. Facilitate regular project updates, meetings, and status reports to marketing leadership. Conduct monthly update meetings with supervisor. Champion a culture of continuous improvement and innovation. All other duties as assigned. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field required Three years of experience in marketing campaign management required (financial services or a regulated industry highly preferred). Two years of experience in project management preferred. Strong understanding of digital marketing channels and campaign performance metrics. Strong project management skills; able to manage deadlines and multiple projects at varying stages of completion. Proficiency in marketing automation platforms (e.g., Marketo), project management tools (e.g., Wrike, Trello, Monday.com), and other marketing platforms (e.g., WordPress, Google Ads, Google Analytics, etc.). Proficiency in Microsoft products (Word, Excel, PowerPoint, Power BI, etc.). Adept at problem solving. Experience with campaign development. Professional verbal, written and presentation communication skills. Ability to tailor communications to the audience and interact with diverse groups in a professional and diplomatic manner. Analytical mindset with the ability to interpret data and make data-driven decisions. Ability to work independently and as a team member with discretion in decision making and sound judgment; think creatively and innovate. Excellent writing, editing, and proofreading skills; strong attention to detail. Ability to handle multiple tasks and prioritize effectively. High degree of professionalism and ability to handle confidential information. Understanding of financial institutions, products and services, and financial education. Ability to work flexible hours and in emergency situations; dependable; future thinker; negotiation skills. Must have the ability to work at least 40 hours a week. Ability to communicate heavily through telephone, email, and in-person communications. Must be able to engage in problem-solving to identify and solve potential issues in the field. Decision-Making
Types Of Decisions Made Independently:
Approved marketing budget items and development and types of promotions. Types Of Decisions Requiring Supervisory Approval:
Purchases in accordance with CU policy and travel approvals. Any situations outside A+FCU policies and procedures.
#J-18808-Ljbffr