Sr Specialist, Performance Marketing
PayPal, New York, NY, United States
The Company
Overview PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal provides proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, and the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources. Our products also make it safer and simpler for friends and family to transfer funds to each other, and we enable merchants to connect with customers, process exchanges and returns, and manage risk. We enable cross-border shopping and help merchants extend their global reach while reducing cross-border trade complexity and friction. Our beliefs and core values guide our daily work: Inclusion, Innovation, Collaboration, and Wellness.
Job Summary The Senior Specialist, Performance Marketing will be a part of our Always On Marketing team. Our work includes leveraging AI tools for personalization, ideating and testing new marketing approaches, and developing best practices to share with the broader marketing organization. The Senior Specialist role will support multiple products within the PayPal portfolio, as well as end-to-end lifecycle moments. This role involves independent collaboration to enhance marketing processes and programs, analyzes data to identify trends, oversees team performance, and develops solutions to marketing challenges. Staying updated on best practices in digital marketing is essential to improve campaign effectiveness and ensure project success.
Essential Responsibilities
Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co-branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end-to-end implementation
Monitor experiments post-launch, identify insights, and optimize in-flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Minimum Qualifications
3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications Subsidiary: PayPal
Travel Percent: 0
Compensation The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
New York City, New York: $98,000.00 - $140,250.00 Annually
San Jose, California: $98,000.00 - $140,250.00 Annually
Chicago, Illinois: $89,000.00 - $127,600.00 Annually
Austin, Texas: $89,000.00 - $127,600.00 Annually
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
Benefits & Compliance PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. We never ask candidates to share passwords or verification codes. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, report it immediately. For more on identifying recruitment fraud, please visit https://careers.pypl.com/contact-us.
For most employees, PayPal offers a balanced hybrid work model with 3 days in the office and 2 days flexible. Our benefits include generous paid time off, healthcare, and resources to support financial security and mental health.
Equal Opportunity & Belonging PayPal provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, sex, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, veteran status, or any other characteristic protected by law. Reasonable accommodations are provided for qualified individuals with disabilities. If you are unable to submit an application because of a disability, contact paypalglobaltalentacquisition@paypal.com. Belonging at PayPal means creating a workplace where everyone feels accepted and valued. We are committed to diversity and inclusion and encourage candidates from all backgrounds to apply.
How to Apply Join our Talent Community and apply through official channels. This posting may reflect current needs and is subject to change. Notice to NYC applicants available on request.
#J-18808-Ljbffr
Overview PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal provides proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, and the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources. Our products also make it safer and simpler for friends and family to transfer funds to each other, and we enable merchants to connect with customers, process exchanges and returns, and manage risk. We enable cross-border shopping and help merchants extend their global reach while reducing cross-border trade complexity and friction. Our beliefs and core values guide our daily work: Inclusion, Innovation, Collaboration, and Wellness.
Job Summary The Senior Specialist, Performance Marketing will be a part of our Always On Marketing team. Our work includes leveraging AI tools for personalization, ideating and testing new marketing approaches, and developing best practices to share with the broader marketing organization. The Senior Specialist role will support multiple products within the PayPal portfolio, as well as end-to-end lifecycle moments. This role involves independent collaboration to enhance marketing processes and programs, analyzes data to identify trends, oversees team performance, and develops solutions to marketing challenges. Staying updated on best practices in digital marketing is essential to improve campaign effectiveness and ensure project success.
Essential Responsibilities
Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co-branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end-to-end implementation
Monitor experiments post-launch, identify insights, and optimize in-flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Minimum Qualifications
3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications Subsidiary: PayPal
Travel Percent: 0
Compensation The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
New York City, New York: $98,000.00 - $140,250.00 Annually
San Jose, California: $98,000.00 - $140,250.00 Annually
Chicago, Illinois: $89,000.00 - $127,600.00 Annually
Austin, Texas: $89,000.00 - $127,600.00 Annually
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
Benefits & Compliance PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. We never ask candidates to share passwords or verification codes. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, report it immediately. For more on identifying recruitment fraud, please visit https://careers.pypl.com/contact-us.
For most employees, PayPal offers a balanced hybrid work model with 3 days in the office and 2 days flexible. Our benefits include generous paid time off, healthcare, and resources to support financial security and mental health.
Equal Opportunity & Belonging PayPal provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, sex, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, veteran status, or any other characteristic protected by law. Reasonable accommodations are provided for qualified individuals with disabilities. If you are unable to submit an application because of a disability, contact paypalglobaltalentacquisition@paypal.com. Belonging at PayPal means creating a workplace where everyone feels accepted and valued. We are committed to diversity and inclusion and encourage candidates from all backgrounds to apply.
How to Apply Join our Talent Community and apply through official channels. This posting may reflect current needs and is subject to change. Notice to NYC applicants available on request.
#J-18808-Ljbffr