Marketing and Brand Specialist
McFarlane Aviation, Palmer, AK, United States
This is an onsite role in our Palmer, Alaska location.
In Alaska, aviation isn't just an industry, it's a lifeline. From remote villages to backcountry operations, the work we do helps keep people connected, supplied, and moving. This role plays a key part in telling that story—connecting our products to the people who depend on them and helping keep the spirit of Alaska aviation strong.
Position Overview The
Marketing & Brand Specialist
supports product-focused marketing initiatives within the general aviation industry by managing product content, campaigns, and digital execution. This role ensures accurate, compelling, and consistent messaging across all customer touchpoints while helping strengthen the McFarlane Alaska brand and its connection to the aviation community.
The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and working with technical or product-driven environments.
Key Responsibilities Product Content & Catalog Management
Manage product content across websites, e-commerce platforms, and digital catalogs
Coordinate product updates, revisions, and promotions across marketing channels
Maintain product data and digital assets within PIM/DAM and CMS platforms
Ensure consistency, quality, and accuracy of product information
Content Creation & Campaign Support
Write and edit product descriptions, landing pages, and marketing collateral
Create and manage content for social media, including product highlights and educational posts
Support development and execution of email marketing campaigns
Maintain content calendars for email and social platforms
Coordinate external partners (photographers, videographers, designers) as needed
Digital & Social Execution
Schedule and publish social media content across platforms
Monitor engagement and assist with community management
Support trade show promotion, influencer outreach, and event marketing initiatives
Collaboration & Reporting
Partner with sales, customer service, and operations teams to align messaging and promotions
Support distributor marketing programs and partner communications
Track campaign and content performance, providing insights and recommendations
Skills & Experience Required
Bachelor's degree in Marketing, Communications, Business, or related field preferred
3+ years of experience in product marketing, digital marketing, content marketing, or e-commerce
Strong writing and editing skills with attention to detail
Experience managing product catalogs, structured content, and digital assets
Familiarity with CMS platforms, email marketing tools, and social scheduling tools
Highly organized with the ability to manage multiple priorities and deadlines
Preferred
Interest in aviation, technical products, or manufacturing environments
Background in general aviation, aerospace, manufacturing, or distribution
Familiarity with FAA‑PMA parts, STCs, or aircraft components
Experience supporting trade shows or industry events
Basic knowledge of SEO and digital merchandising
Benefits
A collaborative, hands‑on environment where your voice matters
A team passionate about aviation, quality, and continuous improvement
Competitive pay, benefits, and growth opportunities
The opportunity to help support and grow aviation in Alaska
McFarlane Aviation is proud to be an equal opportunity employer. We believe diverse perspectives make us stronger and encourage applicants from all backgrounds to apply.
#J-18808-Ljbffr
In Alaska, aviation isn't just an industry, it's a lifeline. From remote villages to backcountry operations, the work we do helps keep people connected, supplied, and moving. This role plays a key part in telling that story—connecting our products to the people who depend on them and helping keep the spirit of Alaska aviation strong.
Position Overview The
Marketing & Brand Specialist
supports product-focused marketing initiatives within the general aviation industry by managing product content, campaigns, and digital execution. This role ensures accurate, compelling, and consistent messaging across all customer touchpoints while helping strengthen the McFarlane Alaska brand and its connection to the aviation community.
The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and working with technical or product-driven environments.
Key Responsibilities Product Content & Catalog Management
Manage product content across websites, e-commerce platforms, and digital catalogs
Coordinate product updates, revisions, and promotions across marketing channels
Maintain product data and digital assets within PIM/DAM and CMS platforms
Ensure consistency, quality, and accuracy of product information
Content Creation & Campaign Support
Write and edit product descriptions, landing pages, and marketing collateral
Create and manage content for social media, including product highlights and educational posts
Support development and execution of email marketing campaigns
Maintain content calendars for email and social platforms
Coordinate external partners (photographers, videographers, designers) as needed
Digital & Social Execution
Schedule and publish social media content across platforms
Monitor engagement and assist with community management
Support trade show promotion, influencer outreach, and event marketing initiatives
Collaboration & Reporting
Partner with sales, customer service, and operations teams to align messaging and promotions
Support distributor marketing programs and partner communications
Track campaign and content performance, providing insights and recommendations
Skills & Experience Required
Bachelor's degree in Marketing, Communications, Business, or related field preferred
3+ years of experience in product marketing, digital marketing, content marketing, or e-commerce
Strong writing and editing skills with attention to detail
Experience managing product catalogs, structured content, and digital assets
Familiarity with CMS platforms, email marketing tools, and social scheduling tools
Highly organized with the ability to manage multiple priorities and deadlines
Preferred
Interest in aviation, technical products, or manufacturing environments
Background in general aviation, aerospace, manufacturing, or distribution
Familiarity with FAA‑PMA parts, STCs, or aircraft components
Experience supporting trade shows or industry events
Basic knowledge of SEO and digital merchandising
Benefits
A collaborative, hands‑on environment where your voice matters
A team passionate about aviation, quality, and continuous improvement
Competitive pay, benefits, and growth opportunities
The opportunity to help support and grow aviation in Alaska
McFarlane Aviation is proud to be an equal opportunity employer. We believe diverse perspectives make us stronger and encourage applicants from all backgrounds to apply.
#J-18808-Ljbffr