Marketing Coordinator
AEG, Atlanta, GA, United States
Position Summary
The Marketing Coordinator is responsible for marketing, social media, online e‑marketing public relations, promotions for venues, radio promotions, clubs, theaters, festivals, shows and one‑offs. This position will develop promotional initiatives with artists and the community to promote a positive brand image. The Marketing Coordinator may also be responsible for coordinating the work of interns and the street team for show promotions.
Essential Functions
Builds and maintains ad plans for AEG Presents shows, tours and festivals. Assist in coordination of media buying, build Google campaigns, create work orders for radio, television and manage flyer distributions. Evaluate and revise as necessary to increase ticketing revenue and event exposure.
Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
Monitor marketing trends regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote shows, tours and festivals.
Help coordinate and advance day‑of‑show activities including radio stations set‑ups, remote broadcasts and escorting media photographers and news crews.
Creates, proofreads and distributes weekly newsletters. Order and deploy e‑cards and e‑blasts with AXS Advantage tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
Develop and manage social media accounts, research new promotional activities and prizes for online social media giveaways. Collaborate with artists to promote shows on their social media accounts. Design appropriate posting schedules that correspond with various event‑related deadlines: announce, on sale, maintenance and backend.
Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide reports for marketing costs.
Maintain good working relationships with partners, co‑promoters and media. Develop special initiatives to involve the community in events. Organize artist promotions and meet and greets.
May participate in hiring and training of interns and street team. May also be responsible for the upload of expense reports, updating of office calendar, ordering of supplies and general office administration.
Required Qualifications
High School Diploma or its equivalency.
2‑4 years of related work experience.
Experience calendaring events.
Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop).
Basic accounting knowledge.
Strong written and verbal communication skills.
Strong PR skills, social media savvy, and organization skills.
Must have strong work ethic, problem solving and prioritization skills.
Must be able to work independently and as part of a team.
Creative thinker; thinks “outside the box.”
Knowledge of the music industry preferred.
Payscale $23.00/hour – $25.00/hour
Benefits Full‑time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company‑paid basic life insurance, voluntary life insurance, parental leave, 401(k) plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee’s job description. AEG may require an employee to perform duties outside his/her normal description.
AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today’s business climate.
Anschutz Entertainment Group is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law.
This Employer is subject to the Fair Chance Initiative for Hiring Ordinance.
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Essential Functions
Builds and maintains ad plans for AEG Presents shows, tours and festivals. Assist in coordination of media buying, build Google campaigns, create work orders for radio, television and manage flyer distributions. Evaluate and revise as necessary to increase ticketing revenue and event exposure.
Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
Monitor marketing trends regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote shows, tours and festivals.
Help coordinate and advance day‑of‑show activities including radio stations set‑ups, remote broadcasts and escorting media photographers and news crews.
Creates, proofreads and distributes weekly newsletters. Order and deploy e‑cards and e‑blasts with AXS Advantage tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
Develop and manage social media accounts, research new promotional activities and prizes for online social media giveaways. Collaborate with artists to promote shows on their social media accounts. Design appropriate posting schedules that correspond with various event‑related deadlines: announce, on sale, maintenance and backend.
Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide reports for marketing costs.
Maintain good working relationships with partners, co‑promoters and media. Develop special initiatives to involve the community in events. Organize artist promotions and meet and greets.
May participate in hiring and training of interns and street team. May also be responsible for the upload of expense reports, updating of office calendar, ordering of supplies and general office administration.
Required Qualifications
High School Diploma or its equivalency.
2‑4 years of related work experience.
Experience calendaring events.
Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop).
Basic accounting knowledge.
Strong written and verbal communication skills.
Strong PR skills, social media savvy, and organization skills.
Must have strong work ethic, problem solving and prioritization skills.
Must be able to work independently and as part of a team.
Creative thinker; thinks “outside the box.”
Knowledge of the music industry preferred.
Payscale $23.00/hour – $25.00/hour
Benefits Full‑time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company‑paid basic life insurance, voluntary life insurance, parental leave, 401(k) plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee’s job description. AEG may require an employee to perform duties outside his/her normal description.
AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today’s business climate.
Anschutz Entertainment Group is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law.
This Employer is subject to the Fair Chance Initiative for Hiring Ordinance.
#J-18808-Ljbffr