Sr Analyst Social Analytics & Insights
Sony Pictures Entertainment, Inc, Culver City, CA, United States
Sony Pictures Television is looking for a Senior Analyst, Social Insights & Analytics to join our Insights Strategy & Analysis Team.
The world’s largest independent studio, Sony Pictures Television, produces original content for linear networks and digital platforms. Our series – from dramas like THE NIGHT AGENT, THE LAST OF US, and THE BOYS, to comedies like PLATONIC, to game shows and unscripted series like JEOPARDY!, SHARK TANK, and AMERICAN IDOL – are beloved by our fans and customers worldwide.
As part of the SPT Insights, Strategy, and Analytics team, the Sr Analyst will lead social analytics & insights reporting relating to Sony Pictures Television series, across titles and campaigns. They will work in a consultative manner with cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. Using a variety of social analytics tools, the Sr Analyst will report on social volume, conversation, sentiment, & discussions to derive actionable insights to support our SPT marketing, social, YouTube, & content strategies. The Sr Analyst will elevate the voice of our fans & audiences to provide strategic insights that support Sony Pictures Television’s success.
The Senior Analyst, Social Insights & Analytics will report to the Director, Social Insights & Analytics.
Responsibilities Title/Brand & Campaign Tracking
Deliver regular cadence tracking of trailers/campaigns (i.e., 24-hour, 48-hour, etc.) and series (i.e., premiere, weekly, finale, etc.) across metrics including views, engagement, sentiment
Report social KPIs to support and inform marketing and PR strategies
Derive actionable insights into series elements, such as characters, talent, storylines, etc. based on social conversation volume
Identify organic and trending conversation drivers from SPT series or in broader landscape that could be applied to timely creative, marketing & social strategies
Partner across the team to combine social insights alongside primary, syndicated, and performance data on titles and genres
Produce and present insights deliverables on titles, including performance insight memos, season diagnostic studies, etc.
Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders
Landscape & Trends
Lead custom reporting on ad hoc topics relating to genres (i.e., YA, horror, game shows, etc.), cultural trends (i.e., Gen Z, Gen Alpha, etc.), or broader landscape (i.e., AI, cord cutting, etc.)
Monitor relevant industry and buyer trends via social analyses of sentiment and engagement
Coordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trends
Communication
Design best-in-class deliverables that concisely and effectively communicate insights
Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways
Present findings to key stakeholders including leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc.
Establish close, effective relationships with creative, marketing, and partners across Sony
Qualifications
3-5+ years of experience in social media analytics and insights research for media and entertainment
Expert understanding of social platform tools and best practices across YouTube, Twitter/X, Facebook, Instagram, Reddit, TikTok, etc.
Experience with a range of social analytics software including Talkwalker, Tubular, ListenFirst, Audiense, Soprism, Viral Moment, Brandwatch, YouTube Studio Analytics, etc.
Familiar with the TV landscape, including linear networks, digital platforms, and emerging media platforms, as well as TV production business model
Familiar with analytical tools like Tableau, research tools such as Nielsen ratings or primary research, or organizational tools such as Airtable
Proficient in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)
Exceptional organization and project management skills, ability to prioritize multiple projects
Confident and self-motivated; able to own projects and execute them at a high level
Able to synthesize information across multiple methodologies to tell clear, concise stories
Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders
Respectful, friendly, and approachable with a positive outlook and attitude
Collaborative and transparent with experience working in a matrixed, multicultural, and international organization
Bachelor’s degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields
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The world’s largest independent studio, Sony Pictures Television, produces original content for linear networks and digital platforms. Our series – from dramas like THE NIGHT AGENT, THE LAST OF US, and THE BOYS, to comedies like PLATONIC, to game shows and unscripted series like JEOPARDY!, SHARK TANK, and AMERICAN IDOL – are beloved by our fans and customers worldwide.
As part of the SPT Insights, Strategy, and Analytics team, the Sr Analyst will lead social analytics & insights reporting relating to Sony Pictures Television series, across titles and campaigns. They will work in a consultative manner with cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. Using a variety of social analytics tools, the Sr Analyst will report on social volume, conversation, sentiment, & discussions to derive actionable insights to support our SPT marketing, social, YouTube, & content strategies. The Sr Analyst will elevate the voice of our fans & audiences to provide strategic insights that support Sony Pictures Television’s success.
The Senior Analyst, Social Insights & Analytics will report to the Director, Social Insights & Analytics.
Responsibilities Title/Brand & Campaign Tracking
Deliver regular cadence tracking of trailers/campaigns (i.e., 24-hour, 48-hour, etc.) and series (i.e., premiere, weekly, finale, etc.) across metrics including views, engagement, sentiment
Report social KPIs to support and inform marketing and PR strategies
Derive actionable insights into series elements, such as characters, talent, storylines, etc. based on social conversation volume
Identify organic and trending conversation drivers from SPT series or in broader landscape that could be applied to timely creative, marketing & social strategies
Partner across the team to combine social insights alongside primary, syndicated, and performance data on titles and genres
Produce and present insights deliverables on titles, including performance insight memos, season diagnostic studies, etc.
Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders
Landscape & Trends
Lead custom reporting on ad hoc topics relating to genres (i.e., YA, horror, game shows, etc.), cultural trends (i.e., Gen Z, Gen Alpha, etc.), or broader landscape (i.e., AI, cord cutting, etc.)
Monitor relevant industry and buyer trends via social analyses of sentiment and engagement
Coordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trends
Communication
Design best-in-class deliverables that concisely and effectively communicate insights
Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways
Present findings to key stakeholders including leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc.
Establish close, effective relationships with creative, marketing, and partners across Sony
Qualifications
3-5+ years of experience in social media analytics and insights research for media and entertainment
Expert understanding of social platform tools and best practices across YouTube, Twitter/X, Facebook, Instagram, Reddit, TikTok, etc.
Experience with a range of social analytics software including Talkwalker, Tubular, ListenFirst, Audiense, Soprism, Viral Moment, Brandwatch, YouTube Studio Analytics, etc.
Familiar with the TV landscape, including linear networks, digital platforms, and emerging media platforms, as well as TV production business model
Familiar with analytical tools like Tableau, research tools such as Nielsen ratings or primary research, or organizational tools such as Airtable
Proficient in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)
Exceptional organization and project management skills, ability to prioritize multiple projects
Confident and self-motivated; able to own projects and execute them at a high level
Able to synthesize information across multiple methodologies to tell clear, concise stories
Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders
Respectful, friendly, and approachable with a positive outlook and attitude
Collaborative and transparent with experience working in a matrixed, multicultural, and international organization
Bachelor’s degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields
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