Senior Paid Social Media Buyer - Lead Generation

About The Role
We’re looking for a

Senior Paid Social Media Buyer

with deep expertise in

direct response lead generation

to manage and scale campaigns across

Meta (Facebook/Instagram), TikTok, and other social platforms . You should have a proven track record of

scaling paid social campaigns to $1M+ per month in spend

while maintaining strict

cost-per-lead (CPL) targets

in competitive verticals like

mortgage, solar, insurance, and home services . This is a performance-driven role. You must understand how to turn ad spend into

predictable, scalable lead flow

— and how creative, targeting, and data all work together to drive results.

What You’ll Do

Plan, launch, and optimize paid social campaigns across:

Meta (Facebook/Instagram)

TikTok Ads

Other emerging social platforms

Scale campaigns from testing to high 6-figure / 7-figure monthly spend

Maintain and improve CPL targets while increasing lead volume

Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)

Analyze performance data daily and make rapid optimization decisions

Collaborate closely with creative strategists/designers to:

Develop new ad angles

Test creatives at scale

Identify and scale winning ads

Manage audience strategy, budget allocation, and campaign structure

Continuously test and optimize:

Creatives, hooks, offers

Audiences and targeting

Landing pages and funnels

Implement and manage tracking systems:

Pixels, Conversion API (CAPI)

Offline conversion tracking

CRM integrations

What We’re Looking For

5+ years experience in paid social media buying (direct response focus)

Proven track record scaling campaigns to $500K–$1M+ monthly spend

Deep expertise in:

Meta Ads (required)

TikTok Ads (strongly preferred)

Experience in one or more of:

Mortgage

Solar

Insurance

Home services

Strong understanding of:

CPL optimization

Funnel metrics (CTR, CVR, CPA, LTV)

Creative testing frameworks

Ability to work closely with creative teams and guide creative direction based on performance

Experience with lead generation funnels + CRM systems

Strong analytical mindset and fast decision-making ability

What Success Looks Like

You can consistently scale paid social campaigns profitably

You hit or beat target CPLs while increasing volume

You identify and scale winning creatives quickly

You bring structure and predictability to lead generation

Compensation

Competitive base + performance-based bonuses tied to:

Lead volume

CPL targets

Campaign profitability

Comprehensive healthcare coverage – Medical, Dental and Vision

Paid vacation

Paid sick and mental health days

Tuition Reimbursement – Receive support for continued education with tuition expense reimbursement up to eligible limits

Growth & Development – Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

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