Innovative Metrics is hiring: Senior Paid Social Media Buyer - Lead Generation i

divh2Senior Paid Social Media Buyer/h2pWere looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms./ppYou should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services./ppThis is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow and how creative, targeting, and data all work together to drive results./ph3What Youll Do/h3ulliPlan, launch, and optimize paid social campaigns across:/liulliMeta (Facebook/Instagram)/liliTikTok Ads/liliOther emerging social platforms/li/ulliScale campaigns from testing to high 6-figure / 7-figure monthly spend/liliMaintain and improve CPL targets while increasing lead volume/liliBuild and optimize full-funnel lead generation systems (ad ? landing page ? lead ? follow-up)/liliAnalyze performance data daily and make rapid optimization decisions/liliCollaborate closely with creative strategists/designers to:/liulliDevelop new ad angles/liliTest creatives at scale/liliIdentify and scale winning ads/li/ulliManage audience strategy, budget allocation, and campaign structure/liliContinuously test and optimize:/liulliCreatives, hooks, offers/liliAudiences and targeting/liliLanding pages and funnels/li/ulliImplement and manage tracking systems:/liulliPixels, Conversion API (CAPI)/liliOffline conversion tracking/liliCRM integrations/li/ul/ulh3What Were Looking For/h3ulli5+ years experience in paid social media buying (direct response focus)/liliProven track record scaling campaigns to $500K$1M+ monthly spend/liliDeep expertise in:/liulliMeta Ads (required)/liliTikTok Ads (strongly preferred)/li/ulliExperience in one or more of:/liulliMortgage/liliSolar/liliInsurance/liliHome services/li/ulliStrong understanding of:/liulliCPL optimization/liliFunnel metrics (CTR, CVR, CPA, LTV)/liliCreative testing frameworks/li/ulliAbility to work closely with creative teams and guide creative direction based on performance/liliExperience with lead generation funnels + CRM systems/liliStrong analytical mindset and fast decision-making ability/li/ulh3What Success Looks Like/h3ulliYou can consistently scale paid social campaigns profitably/liliYou hit or beat target CPLs while increasing volume/liliYou identify and scale winning creatives quickly/liliYou bring structure and predictability to lead generation/li/ulh3Compensation/h3ulliCompetitive base + performance-based bonuses tied to:/liulliLead volume/liliCPL targets/liliCampaign profitability/li/ulliComprehensive healthcare coverage - Medical, Dental and Vision/liliPaid vacation/liliPaid sick and mental health days/liliTuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits/liliGrowth Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises/li/ul/div