Senior Paid Social Media Buyer - Lead Generation Job at Innovative Metrics in Be

About the Role

We’re looking for a

Senior Paid Social Media Buyer

with deep expertise in

direct response lead generation

to manage and scale campaigns across

Meta (Facebook/Instagram), TikTok, and other social platforms .
You should have a proven track record of

scaling paid social campaigns to $1M+ per month in spend

while maintaining strict

cost-per-lead (CPL) targets

in competitive verticals like

mortgage, solar, insurance, and home services .
This is a performance-driven role. You must understand how to turn ad spend into

predictable, scalable lead flow

— and how creative, targeting, and data all work together to drive results.
What You’ll Do

Plan, launch, and optimize

paid social campaigns

across:

Meta (Facebook/Instagram)
TikTok Ads
Other emerging social platforms

Scale campaigns from testing to

high 6-figure / 7-figure monthly spend
Maintain and improve

CPL targets while increasing lead volume
Build and optimize

full-funnel lead generation systems

(ad → landing page → lead → follow-up)
Analyze performance data daily and make rapid optimization decisions
Collaborate closely with creative strategists/designers

to:

Develop new ad angles
Test creatives at scale
Identify and scale winning ads

Manage audience strategy, budget allocation, and campaign structure
Continuously test and optimize:

Creatives, hooks, offers
Audiences and targeting
Landing pages and funnels

Implement and manage tracking systems:

Pixels, Conversion API (CAPI)
Offline conversion tracking
CRM integrations

What We’re Looking For

5+ years experience

in paid social media buying (direct response focus)
Proven track record scaling campaigns to

$500K–$1M+ monthly spend
Deep expertise in:

Meta Ads (required)
TikTok Ads (strongly preferred)

Experience in one or more of:

Mortgage
Solar
Insurance
Home services

Strong understanding of:

CPL optimization
Funnel metrics (CTR, CVR, CPA, LTV)
Creative testing frameworks

Ability to

work closely with creative teams

and guide creative direction based on performance
Experience with

lead generation funnels + CRM systems
Strong analytical mindset and fast decision-making ability
What Success Looks Like

You can

consistently scale paid social campaigns profitably
You hit or beat

target CPLs while increasing volume
You identify and scale

winning creatives quickly
You bring structure and predictability to lead generation
Compensation

Competitive base + performance-based bonuses tied to:

Lead volume
CPL targets
Campaign profitability

Comprehensive healthcare coverage -

Medical, Dental and Vision
Paid vacation
Paid sick and mental health days
Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development

- Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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