Digital Marketing Manager
ExecutiveID & Search, Tampa, FL, United States
Our client is seeking a results-driven Digital Marketing Manager to architect and execute digital growth strategy across the Southeast. Reporting to the company’s Founder & CEO, you'll own the strategy and performance of paid advertising channels—driving qualified pipeline, optimizing conversion rates, and scaling digital presence as they expand across Florida and beyond. This is a high-impact role for a data-driven marketer ready to shape a company's digital future.
Key Responsibilities
Lead the end-to-end digital marketing strategy across diverse performance channels including paid search, professional social networks, and specialized industry platforms.
Generate a robust sales pipeline through targeted outreach, retargeting initiatives, and strategic partnerships with sector-specific digital outlets.
Build and scale campaigns with a focus on measurable ROI and long-term growth objectives.
Implement rigorous testing frameworks to optimize creative assets, audience targeting, and landing page performance.
Manage multi-channel budgets to ensure maximum efficiency in customer acquisition costs and lead quality.
Analytics, Reporting, & Optimization
Design and maintain sophisticated data dashboards to monitor real-time campaign health and forecast future performance trends.
Provide strategic insights and reporting to senior management to guide resource allocation and high-level decision-making.
Partner with sales leadership to bridge the gap between marketing spend and revenue, analyzing lead-to-close data and sales cycle efficiency.
Coordinate with internal teams and external partners to refine the customer journey and maximize conversion touchpoints.
Cross-Functional Collaboration & Growth Initiatives
Work cross-functionally with sales and operations to ensure high-quality lead handoffs and integrated messaging.
Refine automated marketing processes, lead scoring models, and CRM integration to streamline the growth engine.
Represent the brand's digital interests through industry-focused content and professional event participation.
Keep the organization at the forefront of B2B digital trends and evolving market landscapes.
Qualifications
3+ years of professional B2B marketing experience with a proven track record in paid search and social campaign management.
Strong analytical mindset with deep experience using standard web analytics tools to drive data-informed decisions.
Demonstrated ability to lead integrated campaigns by collaborating with both creative and technical stakeholders.
Exceptional project management skills with a proactive, \\"owner\\" mentality.
Practical expertise in multivariate testing and quantitative performance analysis.
What Makes You Stand Out
Experience with Looker Studio for reporting and budget monitoring.
Familiarity managing pay-per-lead programs on industry platforms (review sites).
Hands-on experience with HubSpot, Shopify, SEMrush, and modern marketing automation stacks.
Strong visual design and copywriting skills with a track record of bringing creative campaigns to life.
Background in complex B2B sales cycles, multi-stakeholder buying journeys, or commercial furniture/design industry.
Competitive base salary with performance-based incentives.
Comprehensive health, dental, and vision coverage.
Generous paid time off and holiday schedule.
Support for ongoing professional development and industry certifications.
If you are a performance-driven marketer who excels in high-impact roles and values strategic autonomy, we invite you to apply!
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Key Responsibilities
Lead the end-to-end digital marketing strategy across diverse performance channels including paid search, professional social networks, and specialized industry platforms.
Generate a robust sales pipeline through targeted outreach, retargeting initiatives, and strategic partnerships with sector-specific digital outlets.
Build and scale campaigns with a focus on measurable ROI and long-term growth objectives.
Implement rigorous testing frameworks to optimize creative assets, audience targeting, and landing page performance.
Manage multi-channel budgets to ensure maximum efficiency in customer acquisition costs and lead quality.
Analytics, Reporting, & Optimization
Design and maintain sophisticated data dashboards to monitor real-time campaign health and forecast future performance trends.
Provide strategic insights and reporting to senior management to guide resource allocation and high-level decision-making.
Partner with sales leadership to bridge the gap between marketing spend and revenue, analyzing lead-to-close data and sales cycle efficiency.
Coordinate with internal teams and external partners to refine the customer journey and maximize conversion touchpoints.
Cross-Functional Collaboration & Growth Initiatives
Work cross-functionally with sales and operations to ensure high-quality lead handoffs and integrated messaging.
Refine automated marketing processes, lead scoring models, and CRM integration to streamline the growth engine.
Represent the brand's digital interests through industry-focused content and professional event participation.
Keep the organization at the forefront of B2B digital trends and evolving market landscapes.
Qualifications
3+ years of professional B2B marketing experience with a proven track record in paid search and social campaign management.
Strong analytical mindset with deep experience using standard web analytics tools to drive data-informed decisions.
Demonstrated ability to lead integrated campaigns by collaborating with both creative and technical stakeholders.
Exceptional project management skills with a proactive, \\"owner\\" mentality.
Practical expertise in multivariate testing and quantitative performance analysis.
What Makes You Stand Out
Experience with Looker Studio for reporting and budget monitoring.
Familiarity managing pay-per-lead programs on industry platforms (review sites).
Hands-on experience with HubSpot, Shopify, SEMrush, and modern marketing automation stacks.
Strong visual design and copywriting skills with a track record of bringing creative campaigns to life.
Background in complex B2B sales cycles, multi-stakeholder buying journeys, or commercial furniture/design industry.
Competitive base salary with performance-based incentives.
Comprehensive health, dental, and vision coverage.
Generous paid time off and holiday schedule.
Support for ongoing professional development and industry certifications.
If you are a performance-driven marketer who excels in high-impact roles and values strategic autonomy, we invite you to apply!
#J-18808-Ljbffr