DIRECTOR OF MARKETING & SOCIAL MEDIA

We're looking for a highly creative, strategic and always-thinking-10-steps-ahead type of individual to join ALEXISLAUREN as our DIRECTOR OF MARKETING & SOCIAL MEDIA. This position plays a pivotal role in brand awareness, event experiences, social engagement, partnerships, and influencer management.

Key Responsibilities

• Manage and create all content assets from social media to website needs
• Ideate, manage, and edit reels, before/ after's, receive UGC content
• Oversee and execute strategic growth marketing through various grassroots efforts, as well as email and SMS campaigns
• Secure key local sponsors and secure partnerships, including influencer management

Social Media

• Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok
• Track towards ALEXIS LAUREN brand KPIs and growth strategy
• Own execution and ideas
• Track analytics and weekly performance, include larger brand marketing pacing

Graphic Design

• Ideate and create newsletters and releases for any new services

Desired Experience

• 3+ years in social media, content creation, or marketing position
• Must have a strong understanding of TikTok, Instagram and all social media platforms
• Creative and detail-oriented
• Self-starter and able to work independently
• Experience with Canva and editing tools (Adobe Suite etc.)
• Ability to commute to Coral Gables and Bay Harbor Islands, as needed

ALEXIS LAUREN is an equal‑opportunity employer committed to diversity and inclusion.

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