The Marketing Manager will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company’s brand voice and elevate the profile of its properties citywide.
Brand & Creative Strategy (30%)
- Maintain and evolve the company’s brand identity across all marketing materials and developments
- Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content
- Develop a brand after a new property launches with positioning and go-to-market strategies
Email Marketing (25%)
- Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding
- Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.
- Analyze open rates, CTRs, and conversions to continuously optimize campaigns
- Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints
Social Media & Content Creation (20%)
- Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)
- Maintain a cohesive brand voice and visual identity across platforms
- Track engagement and audience insights to refine strategy and increase reach
- Manage influencer and media collaborations to enhance online visibility
Collaboration & Leadership (12.5%)
- Work closely with leasing, management, and development teams to align marketing with property performance goals.
- Manage external agencies, freelancers, and creative vendors
- Present campaign insights, data, and recommendations to senior leadership
Digital Marketing & Analytics (12.5%)
- Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.
- Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.
- Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.
- Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.
- Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries
- Proven experience in email campaign management, social content creation, and digital strategy
- Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)
- Excellent storytelling, copywriting, and creative direction skills
- Experience managing budgets, vendors, and multiple concurrent projects
- Deep understanding of NYC real estate trends and market positioning preferred
Compensation & Benefits
- Salary Range: $95,000 - $115,000 (commensurate with experience)
- Annual performance bonus
- Comprehensive medical, dental, and vision coverage
- Paid time off, commuter benefits, and professional development opportunities
- Access to exclusive company events and property previews