Director of Marketing

MeantToBe Inc is a venture-backed early-stage startup ready to make waves in the dating and consumer social industry. Our team is led by founders with deep experience in launching and scaling dating apps globally as well as building scaled unicorn businesses from scratch. Backed by top institutional capital, we are a high-growth startup on the ground floor of an ambitious journey to create a brand and product that stands out from the crowded dating app landscape.
Our unique approach combines deep cultural insight, AI, and a novel recommendation algorithm to deliver a social, fun, and effective dating experience that solves for both curation and scale, the holy grail in online dating. We need a marketing leader who can launch and grow a brand from the ground up in the U.S.
The Role We're looking for a Director of Marketing to lead our U.S. launch and growth. You'll report directly to the founders and own the marketing function end to end: brand, launch strategy, growth, community, and the team that delivers it.
This is a builder role. You'll set the strategy, define what MeantToBe stands for, and still roll up your sleeves to get campaigns, launches, and partnerships out the door. You'll hire and lead a small, scrappy team, and you'll have the autonomy to test, learn, and scale the ideas that get people talking about our brand.
What You'll Do Own the U.S. marketing strategy, budget, and goals, and report on results to the founders and investors
Define and build the MeantToBe brand: positioning, voice, and identity that stand out in a crowded dating market
Plan and lead city-by-city launches, from playbook to on-the-ground execution
Drive user growth across paid, organic, social, influencer, PR, partnerships, and community channels
Build and run college and campus marketing programs
Lead creative campaigns and content that resonate with Gen Z and young millennials
Build relationships with creators, partners, agencies, and media
Set up measurement and work with product and data teams to track what's working, iterate quickly, and scale wins
Hire, lead, and grow a high-performing marketing team
Stay plugged into dating and pop culture trends and turn them into marketing opportunities
What We're Looking For 8+ years of marketing experience, including leadership roles at consumer apps or high-growth startups
A track record of launching and scaling a consumer brand or app in the U.S.
Experience in dating, social, or other consumer tech is highly preferred
Strong across brand and growth: you can build a memorable brand and drive measurable user growth
Hands-on experience with launches, community building, influencer and creator marketing, and campus programs
Comfortable with data and growth metrics, and able to make decisions with them
Experience hiring, leading, and inspiring teams, and managing agencies and partners
Deep understanding of dating culture and Gen Z audiences
Extremely online and culturally aware; you know what's trending before it trends
A builder mentality: strategic, scrappy, and comfortable with ambiguity and rapid change
What We Offer Ground-floor opportunity at a growing startup
Remote flexibility (travel required for launches, events, and meetings)
Direct collaboration with founders and a seat at the leadership table
Autonomy to shape the marketing strategy, brand, and team

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