Director of Marketing

Director of Marketing – U.S. Healthcare – Remote (Latin America) – Independent Contractor

- Engagement: Exclusive independent contractor, full-time (40 hours per week)

- Location: Remote, Colombia or Mexico

- Schedule: Monday to Friday, 9:00 AM – 6:00 PM ET (Bogotá: 9:00 AM – 6:00 PM in winter, 8:00 AM – 5:00 PM during U.S. daylight saving time; Mexico City: one hour earlier than Bogotá)

- Reports to: Leadership

Kavren Technologies builds and runs the software and operations behind U.S. businesses in telehealth, outpatient clinical care and aesthetic medicine. You will lead patient acquisition across several of these businesses through paid search, paid social, video, SEO and CRM.

The role
We are hiring a Director of Marketing to own patient acquisition: strategy, budgets, campaign performance and the remote marketing team that executes it. You are hands‑on in the ad accounts, you lead the people running them and you give leadership a clear, accurate picture of results every week.

What you will do

- Set acquisition strategy, budgets and targets for each business

- Run and optimize Google Ads, Meta Ads and YouTube to lower cost per lead and cost per booked appointment

- Lead a remote team across paid media, creative, SEO, CRM, content and web

- Improve the patient journey from first click to booked appointment

- Build reliable tracking and attribution, and make decisions from the data

- Write the processes, SOPs and testing plan the team follows

- Keep every campaign compliant with U.S. healthcare privacy and advertising rules

- Deliver a weekly plan, a mid-week update and a Friday results report to leadership

You are responsible for marketing that follows HIPAA, HHS guidance on online tracking technologies, Google and Meta healthcare advertising policies, LegitScript certification for telehealth, FTC endorsement rules, the TCPA for calls and texts, and state rules on before-and-after imagery. No patient data goes into ad platforms, pixels or AI tools. We do not target Medicare beneficiaries. Spanish patient-facing copy uses "usted".

How we work

- Jira: updated daily for every task

- Monday: weekly plan by 9:30 AM ET

- Wednesday: progress update by 3:00 PM ET

- Friday: weekly results report covering spend, cost per lead, cost per booked appointment and next tests

- Teams calls: answered or returned within 10 minutes during business hours

- Feedback: leadership gives direct feedback; you act on it and confirm what changed

This is a structured role with regular written reporting. If you prefer to work without fixed check‑ins, this role is not the right fit.

Standards

- Security: HIPAA training, NDA and multi‑factor authentication on all ad, analytics and CRM accounts

- AI tools: approved tools only, with no patient data in prompts

- Approvals: compliance approves every ad and landing page before launch

- Equipment: your own computer with full‑disk encryption and automatic screen lock, and reliable internet with a backup connection

What we offer

- USD 5,500 – 8,000 per month, paid against invoice

- Quarterly performance bonus tied to cost per booked appointment and growth targets

- Ownership of marketing strategy and results across several U.S. healthcare businesses

Requirements

- 5+ years in digital performance marketing, including 2+ years leading a marketing team

- 3+ years managing Google Ads and Meta Ads for U.S. healthcare providers

- A record of lowering cost per lead and cost per booked appointment on accounts spending USD 30,000+ per month

- Hands‑on setup of tracking and attribution on healthcare accounts without sending patient data to ad platforms

- Experience marketing to the U.S. Hispanic market

- Professional English and Spanish, written and spoken

Preferred

- Telehealth, outpatient care or aesthetic medicine experience

- Marketing several healthcare businesses at the same time

Hiring process

1. Application and screening questions (no Loom at this step)

2. After selection: shortlisted candidates receive three questions and record a short Loom video in English (5 minutes maximum)

3. 30-minute introductory call on Microsoft Teams

4. 60-minute account review on Microsoft Teams: audit a sample healthcare ad account and tracking setup while sharing your screen

5. Reference checks with two former managers

6. Final conversation with leadership

Sessions are recorded for evaluation only with your consent, which we ask for in writing before each recorded session.

Kavren Technologies considers all qualified applicants without regard to age, sex, gender identity, race, religion, national origin, disability or any other protected characteristic.

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