Portland, OR, Boise, ID, or Remote (US preferred)
About the role
We're hiring a senior leader to own how Fairly communicates with the people who make our marketplace work: homeowners, real estate partners, and caretakers.
This role is responsible for Fairly's market-facing narrative, messaging, and design intent—ensuring that everything we put in front of third parties is clear, credible, and trust-building.
This is not a PR role and not a performance marketing role. It is a high-judgment position focused on explaining who we are, how we're different, and why we're worth trusting with homes, reputations, and livelihoods.
What you'll own
Core narrative & message hierarchy
- Define and maintain Fairly’s core narrative for homeowners, partners, and caretakers
- Translate Fairly’s operating model into clear, credible messaging that resonates across these audiences
- Establish message hierarchy, tone, and guardrails across all market-facing materials
Strategic copywriting
- Own strategic copywriting across all market-facing materials, from first principles through final edits
- Write and edit letters, postcards, one-pagers, landing pages, and partner materials with clarity and restraint
- Set the bar for structure, tone, and precision in all written communication
- Homeowner letters, postcards, and one-pagers
- Advisor-facing decks, handouts, and referral materials
- Caretaker-facing explainers and onboarding content
- Segment- and market-specific adaptations
- Fairly’s public-facing website, including core messaging, structure, and content
Narrative-led marketing
- Own messaging and structure for:
- Direct mail
- Digital ads
- Landing pages
- Campaign sequencing
- Ensure consistency and continuity across channels
- Partner with others on execution, tooling, and optimization
Design partnership & visual intent
- Partner closely with designers to define:
- Visual hierarchy and information flow
- Layout intent and emphasis
- Clarity and restraint in presentation
- While designers own visual execution, you own what the design needs to communicate, in what order, and why
- Create opt-in training and enablement collateral that helps advisors and caretakers succeed by clearly explaining Fairly’s model, expectations, and best practices
- Partner with design to ensure training materials are structured, usable, and worth consuming
What success looks like
- Homeowners say: "This feels different."
- Advisors feel comfortable sharing materials without caveats
- Caretakers feel informed, respected, and aligned
- External partners understand how to succeed
- Fewer objections and clarifying questions across audiences
- Messaging and layouts feel calm, intentional, and consistent < structure are reused verbatim by partners
Who you are
- A trust-first communicator with strong editorial judgment
- Comfortable reasoning across multiple audiences with different incentives
- Skilled at explaining fees, risk, expectations, and tradeoffs plainly
- Comfortable partnering deeply with designers without doing design execution
- Opinionated about hierarchy, clarity, and restraint
- Willing to push back—constructively—when something weakens trust
Backgrounds that tend to work well
- Former founder or early operator
- Senior product marketer in a multi-sided marketplace
- Brand or communications leader who partnered deeply with designers
- Enterprise or partner marketing leader
- Editorial, legal, or financial communications background
Optional, but not required:
- Analytics or performance marketing expertise
- A short note about why this role is interesting to you
- A work sample created specifically for Fairly
For the work sample, choose one audience and create a piece of content for them:
- Homeowner
- Caretaker
The format is up to you (one-pager, letter, training explainer, etc.), but it should demonstrate how you:
- Explain Fairly’s model clearly and credibly
- Establish trust and clarity for that audience
- Use structure, hierarchy, and restraint in both messaging and layout