Director of Strategic Communications Portland, OR, Boise, ID, or Remote (US pref

Portland, OR, Boise, ID, or Remote (US preferred)About the roleWe're hiring a senior leader to own how Fairly communicates with the people who make our marketplace work: homeowners, real estate partners, and caretakers.This role is responsible for Fairly's market-facing narrative, messaging, and design intent—ensuring that everything we put in front of third parties is clear, credible, and trust-building.This is not a PR role and not a performance marketing role. It is a high-judgment position focused on explaining who we are, how we're different, and why we're worth trusting with homes, reputations, and livelihoods.What you'll ownCore narrative & message hierarchyDefine and maintain Fairly's core narrative for homeowners, partners, and caretakersTranslate Fairly's operating model into clear, credible messaging that resonates across these audiencesEstablish message hierarchy, tone, and guardrails across all market-facing materialsStrategic copywritingOwn strategic copywriting across all market-facing materials, from first principles through final editsWrite and edit letters, postcards, one-pagers, landing pages, and partner materials with clarity and restraintSet the bar for structure, tone, and precision in all written communicationHomeowner letters, postcards, and one-pagersAdvisor-facing decks, handouts, and referral materialsCaretaker-facing explainers and onboarding contentSegment- and market-specific adaptationsFairly's public-facing website, including core messaging, structure, and contentNarrative-led marketingOwn messaging and structure for:Direct mailDigital adsLanding pagesCampaign sequencingEnsure consistency and continuity across channelsPartner with others on execution, tooling, and optimizationDesign partnership & visual intentPartner closely with designers to define:Visual hierarchy and information flowLayout intent and emphasisClarity and restraint in presentationWhile designers own visual execution, you own what the design needs to communicate, in what order, and whyCreate opt-in training and enablement collateral that helps advisors and caretakers succeed by clearly explaining Fairly's model, expectations, and best practicesPartner with design to ensure training materials are structured, usable, and worth consumingWhat success looks likeHomeowners say: "This feels different."Advisors feel comfortable sharing materials without caveatsCaretakers feel informed, respected, and alignedExternal partners understand how to succeedFewer objections and clarifying questions across audiencesMessaging and layouts feel calm, intentional, and consistentWho you areA trust-first communicator with strong editorial judgmentComfortable reasoning across multiple audiences with different incentivesSkilled at explaining fees, risk, expectations, and tradeoffs plainlyComfortable partnering deeply with designers without doing design executionOpinionated about hierarchy, clarity, and restraintWilling to push back—constructively—when something weakens trustBackgrounds that tend to work wellFormer founder or early operatorSenior product marketer in a multi-sided marketplaceBrand or communications leader who partnered deeply with designersEnterprise or partner marketing leaderEditorial, legal, or financial communications backgroundOptional, but not required:Analytics or performance marketing expertiseA short note about why this role is interesting to youA work sample created specifically for FairlyFor the work sample, choose one audience and create a piece of content for them:HomeownerCaretakerThe format is up to you (one-pager, letter, training explainer, etc.), but it should demonstrate how you:Explain Fairly's model clearly and crediblyEstablish trust and clarity for that audienceUse structure, hierarchy, and restraint in both messaging and layoutJ-18808-Ljbffr