Director of Strategic Communications Portland, OR, Boise, ID, or Remote (US pref

Portland, OR, Boise, ID, or Remote (US preferred) About the role We're hiring a senior leader to own how Fairly communicates with the people who make our marketplace work: homeowners, real estate partners, and caretakers. This role is responsible for Fairly's market-facing narrative, messaging, and design intent—ensuring that everything we put in front of third parties is clear, credible, and trust-building. This is not a PR role and not a performance marketing role. It is a high-judgment position focused on explaining who we are, how we're different, and why we're worth trusting with homes, reputations, and livelihoods. What you'll own Core narrative & message hierarchy Define and maintain Fairly’s core narrative for homeowners, partners, and caretakers Translate Fairly’s operating model into clear, credible messaging that resonates across these audiences Establish message hierarchy, tone, and guardrails across all market-facing materials Strategic copywriting Own strategic copywriting across all market-facing materials, from first principles through final edits Write and edit letters, postcards, one-pagers, landing pages, and partner materials with clarity and restraint Set the bar for structure, tone, and precision in all written communication Homeowner letters, postcards, and one-pagers Advisor-facing decks, handouts, and referral materials Caretaker-facing explainers and onboarding content Segment- and market-specific adaptations Fairly’s public-facing website, including core messaging, structure, and content Narrative-led marketing Own messaging and structure for: Direct mail Digital ads Landing pages Campaign sequencing Ensure consistency and continuity across channels Partner with others on execution, tooling, and optimization Design partnership & visual intent Partner closely with designers to define: Visual hierarchy and information flow Layout intent and emphasis Clarity and restraint in presentation While designers own visual execution, you own what the design needs to communicate, in what order, and why Create opt-in training and enablement collateral that helps advisors and caretakers succeed by clearly explaining Fairly’s model, expectations, and best practices Partner with design to ensure training materials are structured, usable, and worth consuming What success looks like Homeowners say: "This feels different." Advisors feel comfortable sharing materials without caveats Caretakers feel informed, respected, and aligned External partners understand how to succeed Fewer objections and clarifying questions across audiences Messaging and layouts feel calm, intentional, and consistent Who you are A trust-first communicator with strong editorial judgment Comfortable reasoning across multiple audiences with different incentives Skilled at explaining fees, risk, expectations, and tradeoffs plainly Comfortable partnering deeply with designers without doing design execution Opinionated about hierarchy, clarity, and restraint Willing to push back—constructively—when something weakens trust Backgrounds that tend to work well Former founder or early operator Senior product marketer in a multi-sided marketplace Brand or communications leader who partnered deeply with designers Enterprise or partner marketing leader Editorial, legal, or financial communications background Optional, but not required: Analytics or performance marketing expertise A short note about why this role is interesting to you A work sample created specifically for Fairly For the work sample, choose one audience and create a piece of content for them: Homeowner Caretaker The format is up to you (one-pager, letter, training explainer, etc.), but it should demonstrate how you: Explain Fairly’s model clearly and credibly Establish trust and clarity for that audience Use structure, hierarchy, and restraint in both messaging and layout #J-18808-Ljbffr