Creative Lead - Social Content, Creative Content (Photo & Video) NYC
Amazon, New York, NY, United States
Shopbop is seeking a Creative Lead, Social Content to define and elevate the creative voice of our brand across paid and organic social channels. This role sets the vision, tone, and storytelling approach for social, translating brand and campaign ideas into platform-native, culturally relevant content that leads, not follows.
This role operates fluidly between directing and hands‑on creation‑guiding teams, shaping ideas early, and stepping in to create. They act as a connective force across creative, marketing, and social teams to ensure a cohesive and elevated output across all channels.
You’ll translate seasonal stories, product priorities, and cultural moments into social‑first creative that feels directional, elevated, and distinctly Shopbop. We’re not looking to chase trends, we aim to set them. The right candidate is deeply plugged into fashion, culture, and digital behavior, with strong instincts for what’s next and the taste level to define it.
This role is highly hands‑on: directing lean shoots, hands‑on content design and editing, experimenting with generative AI, and building smart, efficient workflows that allow us to create more with speed and intention.
This role sits at the intersection of great fashion content and fast test‑and‑learn environments. If that sounds like you, we encourage you to apply! This role is for someone who has a strong point of view and taste level and isn’t afraid to define what good looks like, moves seamlessly between big‑picture direction and scrappy execution, can lead a room, direct a shoot, and edit a concept themselves if needed, and understands how to balance brand storytelling with platform behavior and performance.
Reports to the Creative Director.
Key Responsibilities
Define and lead the creative direction for social media content, setting the tone, visual language, and storytelling approach across all platforms
Concept big ideas and see them through, translating brand campaigns and product priorities into narrative‑driven, social‑first content
Build stories, not just posts, developing serialized formats and content that audiences come back to
Shape how we show up on each platform (Instagram, TikTok, Pinterest, and beyond), while keeping a clear, cohesive brand voice
Spot what’s happening in culture, and decide where we lead, not follow
Creative Leadership
Plug into campaigns, shoots, and editorial early, bringing a social‑first lens from the start, not as an afterthought
Move easily between teams, stepping in to direct, refine, and elevate work wherever it’s happening
Partner closely with Social and Marketing to make work that is both brand‑building and performance‑aware
Maker Mentality
Operate as both a creative director and a creator, building decks, shaping ideas, and making content when it matters
Stay close to the work: framing, editing, refining, and pushing ideas to a higher bar
Experimentation + Systems
Use AI and emerging tools as creative accelerants, expanding what’s possible and how fast we can get there
Test, learn, and iterate constantly—without losing taste or intention
Build systems that scale; evolving templates, guidelines, and ways of working that keep quality high as we move faster
Basic Qualifications
Bachelor’s degree in Fine Arts, Design, or related field (or equivalent experience)
5‑8+ years of art direction or visual content experience in fashion, retail, or lifestyle
Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
Strong creative point of view and a clear perspective on fashion, culture, and content
Proven ability to generate original concepts and visual direction, not trend replication
Proven ability to lead creative direction across projects and influence outcomes across cross‑functional teams
Experience directing photo and short‑form video shoots
Ability to operate at both high‑level creative direction and hands‑on execution
Experience using generative AI tools to support creative concepting and production workflows
Strong design fundamentals (composition, typography, color, layout)
Comfortable working fast, managing multiple projects, and wearing multiple hats
Deep understanding of platform behaviors and how to translate brand storytelling into native social formats
Preferred Qualifications
Experience creating content for paid social performance marketing
Familiarity with TikTok/Reels creation and editing workflows
Motion graphics or video editing experience
Experience working in small, agile creative teams or startup‑style environments
Deep interest in fashion, styling, and cultural trends
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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This role operates fluidly between directing and hands‑on creation‑guiding teams, shaping ideas early, and stepping in to create. They act as a connective force across creative, marketing, and social teams to ensure a cohesive and elevated output across all channels.
You’ll translate seasonal stories, product priorities, and cultural moments into social‑first creative that feels directional, elevated, and distinctly Shopbop. We’re not looking to chase trends, we aim to set them. The right candidate is deeply plugged into fashion, culture, and digital behavior, with strong instincts for what’s next and the taste level to define it.
This role is highly hands‑on: directing lean shoots, hands‑on content design and editing, experimenting with generative AI, and building smart, efficient workflows that allow us to create more with speed and intention.
This role sits at the intersection of great fashion content and fast test‑and‑learn environments. If that sounds like you, we encourage you to apply! This role is for someone who has a strong point of view and taste level and isn’t afraid to define what good looks like, moves seamlessly between big‑picture direction and scrappy execution, can lead a room, direct a shoot, and edit a concept themselves if needed, and understands how to balance brand storytelling with platform behavior and performance.
Reports to the Creative Director.
Key Responsibilities
Define and lead the creative direction for social media content, setting the tone, visual language, and storytelling approach across all platforms
Concept big ideas and see them through, translating brand campaigns and product priorities into narrative‑driven, social‑first content
Build stories, not just posts, developing serialized formats and content that audiences come back to
Shape how we show up on each platform (Instagram, TikTok, Pinterest, and beyond), while keeping a clear, cohesive brand voice
Spot what’s happening in culture, and decide where we lead, not follow
Creative Leadership
Plug into campaigns, shoots, and editorial early, bringing a social‑first lens from the start, not as an afterthought
Move easily between teams, stepping in to direct, refine, and elevate work wherever it’s happening
Partner closely with Social and Marketing to make work that is both brand‑building and performance‑aware
Maker Mentality
Operate as both a creative director and a creator, building decks, shaping ideas, and making content when it matters
Stay close to the work: framing, editing, refining, and pushing ideas to a higher bar
Experimentation + Systems
Use AI and emerging tools as creative accelerants, expanding what’s possible and how fast we can get there
Test, learn, and iterate constantly—without losing taste or intention
Build systems that scale; evolving templates, guidelines, and ways of working that keep quality high as we move faster
Basic Qualifications
Bachelor’s degree in Fine Arts, Design, or related field (or equivalent experience)
5‑8+ years of art direction or visual content experience in fashion, retail, or lifestyle
Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
Strong creative point of view and a clear perspective on fashion, culture, and content
Proven ability to generate original concepts and visual direction, not trend replication
Proven ability to lead creative direction across projects and influence outcomes across cross‑functional teams
Experience directing photo and short‑form video shoots
Ability to operate at both high‑level creative direction and hands‑on execution
Experience using generative AI tools to support creative concepting and production workflows
Strong design fundamentals (composition, typography, color, layout)
Comfortable working fast, managing multiple projects, and wearing multiple hats
Deep understanding of platform behaviors and how to translate brand storytelling into native social formats
Preferred Qualifications
Experience creating content for paid social performance marketing
Familiarity with TikTok/Reels creation and editing workflows
Motion graphics or video editing experience
Experience working in small, agile creative teams or startup‑style environments
Deep interest in fashion, styling, and cultural trends
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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