Sr Producer, Creative Content (Photo & Video) NYC

Overview

Shopbop is seeking a dynamic, hands-on Producer to join our NYC Creative Content team and bring best-in-class fashion storytelling to life. This role is instrumental in shaping and executing daily content that resonates with our customer — balancing speed, creativity, and precision across platforms in a nimble, often social-first environment. This role thrives in a fast-moving creative landscape. The Producer partners closely with Creative leadership and cross-functional teams to concept, plan, and execute daily content across photo, video, and social channels. They are deeply passionate about social-first storytelling and understand how to scale ideas across both high-touch productions and lean, fast-turn shoots. The Producer is highly embedded in execution — managing shoot logistics, talent coordination, budgets, timelines, and vendor communication. They maintain a strong pulse on emerging trends, platform demands, and relevant industry talent, helping bring fresh energy and perspective to the work. They are proactive, organized, and solutions-oriented, able to move quickly without sacrificing quality. In collaboration with videographers, content creators, stylists, and project managers, they help ensure content is delivered on time, on brand, and at a consistently high standard.
Key job responsibilities

Lead end-to-end production for photo, video, and cross-channel content, including creative planning, logistics, talent procurement, and budget management.
Collaborate closely with Creative Direction, Styling, Marketing, and Digital teams to translate business objectives into actionable production plans.
Manage internal and external resources, including producers, coordinators, photographers, casting directors, agencies, and vendors.
Drive operational efficiency through workflow optimization, process improvements, and standardization of production best practices.
Forecast and manage multi-million-dollar production budgets, negotiating vendor rates and optimizing spend without compromising quality.
Mentor and develop team members, fostering a collaborative, high-performing environment.
Represent the brand externally, maintaining strong relationships with industry partners and staying current on fashion, photography, and content trends.
Anticipate challenges, solve complex problems in real-time, and ensure smooth delivery across multiple projects and channels.
About the team

Why Join Us

As a Senior Producer at Shopbop, you will play a pivotal role in shaping the creative output seen by millions of customers. You’ll lead complex productions, mentor emerging talent, and optimize workflows while maintaining high standards of creative and operational excellence. This role offers the opportunity to innovate, influence, and elevate the Shopbop brand globally.
BASIC QUALIFICATIONS

Bachelor\'s degree
8+ years of experience in photo/video production, ideally within fashion, e-commerce, or retail.
Proven leadership managing large-scale, complex productions with internal teams and external partners.
Strong project management skills with experience setting budgets and allocating resources effectively.
Excellent interpersonal, communication, and negotiation skills.
Demonstrated ability to optimize workflows, streamline processes, and increase team efficiency.
PREFERRED QUALIFICATIONS

Deep industry knowledge with established relationships with photographers, modeling agencies, and production vendors.
Experience delivering high-volume content for websites, marketing campaigns, or advertising agencies.
Ability to innovate under resource constraints, balancing creative excellence with budgetary discipline.
Expertise in rights management, financial reporting, and production accounting systems.
Proficiency in MS Office, Adobe Creative Suite, and project management tools.
Customer-obsessed with a passion for creative experimentation and digital storytelling.
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.

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