Marketing Manager
InterGame Ltd, Buffalo Valley, TN, United States
Location: Hybrid - Latam
Salary: CAD $130,000 to $140,000
Reference: 38548
Role Overview
The Marketing Manager will be responsible for defining and executing the local marketing strategy, with a strong focus on customer acquisition, engagement, and retention.
This role requires a performance‑driven professional with solid experience across digital marketing channels, capable of managing budgets, analyzing performance, and driving measurable growth. The position sits at the intersection of strategy and execution, requiring both analytical thinking and hands‑on campaign management.
Key Responsibilities
Develop and execute a comprehensive marketing strategy aligned with business objectives
Own and manage annual and monthly marketing budgets, including forecasting and allocation
Drive customer acquisition, conversion, and retention initiatives
Manage and optimize campaigns across paid media, social media, SEO, mobile, and programmatic channels
Monitor and analyze campaign performance, optimizing based on key metrics such as ROI, CAC, and LTV
Identify, negotiate, and onboard new partners and acquisition channels
Maintain and grow relationships with existing partners and affiliates
Deliver clear, data‑driven reports and insights to internal stakeholders
Collaborate with cross‑functional teams to ensure alignment with overall business strategy
Required Marketing Skills
Strong experience in performance marketing and user acquisition strategies
Hands‑on expertise in paid media, including programmatic, display, and paid social
Solid knowledge of SEO and organic growth strategies
Experience with mobile marketing and user behavior optimization
Strong analytical capabilities, with experience tracking and interpreting KPIs such as CAC, LTV, and ROI
Proven experience in marketing budget management and forecasting
Ability to optimize campaign performance through data‑driven decision‑making
Experience managing partnerships, affiliates, and external acquisition channels
Strong understanding of multi‑channel marketing strategies and attribution
Ideal Profile
The ideal candidate has experience operating in fast‑paced, performance‑driven environments, preferably within iGaming, sports betting, or online entertainment. They combine strategic thinking with executional capability, are comfortable working with data, and are focused on delivering measurable business impact through marketing.
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Salary: CAD $130,000 to $140,000
Reference: 38548
Role Overview
The Marketing Manager will be responsible for defining and executing the local marketing strategy, with a strong focus on customer acquisition, engagement, and retention.
This role requires a performance‑driven professional with solid experience across digital marketing channels, capable of managing budgets, analyzing performance, and driving measurable growth. The position sits at the intersection of strategy and execution, requiring both analytical thinking and hands‑on campaign management.
Key Responsibilities
Develop and execute a comprehensive marketing strategy aligned with business objectives
Own and manage annual and monthly marketing budgets, including forecasting and allocation
Drive customer acquisition, conversion, and retention initiatives
Manage and optimize campaigns across paid media, social media, SEO, mobile, and programmatic channels
Monitor and analyze campaign performance, optimizing based on key metrics such as ROI, CAC, and LTV
Identify, negotiate, and onboard new partners and acquisition channels
Maintain and grow relationships with existing partners and affiliates
Deliver clear, data‑driven reports and insights to internal stakeholders
Collaborate with cross‑functional teams to ensure alignment with overall business strategy
Required Marketing Skills
Strong experience in performance marketing and user acquisition strategies
Hands‑on expertise in paid media, including programmatic, display, and paid social
Solid knowledge of SEO and organic growth strategies
Experience with mobile marketing and user behavior optimization
Strong analytical capabilities, with experience tracking and interpreting KPIs such as CAC, LTV, and ROI
Proven experience in marketing budget management and forecasting
Ability to optimize campaign performance through data‑driven decision‑making
Experience managing partnerships, affiliates, and external acquisition channels
Strong understanding of multi‑channel marketing strategies and attribution
Ideal Profile
The ideal candidate has experience operating in fast‑paced, performance‑driven environments, preferably within iGaming, sports betting, or online entertainment. They combine strategic thinking with executional capability, are comfortable working with data, and are focused on delivering measurable business impact through marketing.
#J-18808-Ljbffr