Journey Further Ltd. is hiring: Specialist, PR (US) in New York

What you will do

Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links

Write and refine press materials, media pitches, and supporting documents to align with client objectives

Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary

Manage proactive and reactive media opportunities, including newsjacking and campaign planning

Provide actionable insights through link gap analysis and audience targeting strategies

Build and maintain relationships with journalists and media outlets

Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies

Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more

Present reports and recommendations to clients with confidence and clarity

Continuously refine outreach strategies to improve response rates and placements

Contribute to the evolution of team workflows and reporting processes

Stay updated on industry trends and media landscape changes to inform PR strategies

Provide mentorship and guidance to junior team members as needed

Requirements

Experience in PR, media relations, or a related field

Strong media relations skills with a proven track record of securing media placements

Excellent writing and editing skills with experience in crafting press materials and pitches

Ability to analyse performance data and translate insights into actionable strategies

Proficiency in PR tools and analytics platforms

Experience with integrated campaigns across PR, SEO, Content, and Social

Ability to work independently and manage multiple projects simultaneously

Knowledge of industry trends and audience targeting strategies

Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage

Experience working in an agency environment is preferred

Experience in digital PR, link building, or content marketing is an advantage

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.

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In Summary: Journey Further takes pride in creating an environment where everyone can be themselves . We pledge to make our roles as open as possible and to provide equal opportunities to everyone . We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals .

En Español: Lo que harás Desarrollar y ejecutar estrategias de divulgación, elaborar presentaciones personalizadas para asegurar una cobertura mediática y enlaces de calidad Escribir y refinar materiales de prensa, presentaciones médicas y documentos auxiliares para alinearse con los objetivos del cliente Monitorear y analizar métricas de rendimiento PR para optimizar la eficacia de la campaña y la estrategia pivot cuando sea necesario Gestionar oportunidades de medios proactivos y reactivos, incluido el newsjacking y la planificación de campañas Proporcionar información práctica a través del análisis de brechas de vínculo y las estrategies de orientación al público Construir y mantener relaciones con periodistas y medios de comunicación Colaborar con SEO, contenido y equipos sociales para alinear las actividades de PR con estratégias de marketing más amplias Utilice herramientas de publicidad y plataformas analíticas para rastrear el éxito de campaña como BuzzStream, Muckrack, Qwoted, BuzzSide, Ahrefs, etc. Recomendaciones y asesoramiento sobre las habilidades actuales Los miembros del equipo de redacción proporcionan conocimientos y recomendaciones claras Continuamente refiriéndose a mejorar sus relaciones públicas con un grupo de trabajo o grupos de negocios Experiencias avanzadas para evaluar las tendencias y mejorar las perspectivas de relación entre los clientes Conocimiento de las tendencias de la industria y estrategias para orientarse hacia el público Experiencia en relaciones públicas, herramientas de comunicación social y plataformas analíticas La experiencia con campañas integradas a través de RP, SEO, Contenido y Social Capacidad para trabajar independientemente y administrar múltiples proyectos simultáneamente El conocimiento de tendencias del sector y estrategia de orientación de audiencia La experiencia en relaciones sociales tradicionales, incluyendo asegurar colocaciones de radiodifusión, cobertura imprenta y revista, características de prensa comercial, inclusiones de boletines informativos, apariciones en podcasts y/o lugares de radio Una ventaja Trabajar en un entorno de agencia Es preferible.