Reboot Online Marketing Ltd. is hiring: Digital PR Specialist in New York

You’ll lead on strategic campaign execution, drive media engagement, and be the go-to specialist when it comes to combining creative ideas with smart, SEO-led thinking.
As a Digital PR Specialist, you’ll manage the daily strategy and execution of PR campaigns that connect with journalists - and with Google. From link intersection and keyword analysis to ideation, media outreach, and reporting, this is a practical role where you’ll play a crucial part in delivering results, resolving issues, and defining what excellence looks like in DPR.
Lead on the planning and execution of Digital PR campaigns - from concept through to coverage

Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies

Write data-led press releases and story angles tailored to journalists

Build and manage custom media lists using platforms like Muck Rack and Buzzstream

Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats

Monitor relevant news trends and jump on reactive opportunities

Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert

Mentor Executives on delivery best practices and lead occasional skills workshops

Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

Native-level

English speaker

Proven Digital PR experience, with a strong portfolio of link placements

Confident using Ahrefs to shape DPR SEO strategy and report on impact

Excellent writing and communication skills (internal and external)

Highly organised, proactive, and solution-focused - you spot challenges early and act fast

Passionate about news, media and SEO - you get the buzz of a campaign landing

A natural collaborator - you enjoy bringing others with you and helping them grow

Worked on international markets or campaigns previously

Based in the UK

We’re looking for results-driven

Digital PR Specialists

to join our award-winning SEO agency, Reboot Online.
You’ll be joining a high-performing, fully remote team (with a 4-day week, yes really!) and collaborating with Managers and Executives to deliver PR campaigns that don’t just grab attention - they earn high-quality links, drive SEO performance, and deliver results clients can see.

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