Overview
Artificial Intelligence; Advanced Technology; The very best in patient care. With decades of expertise, we are Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of our success is its people with the commitment to a better healthcare experience. When you join us as a Director of Digital Communication you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders - patients, providers, payors, and regulators to achieve the best clinical outcomes.
Responsibilities
- Lead the team that maintains, expands, and coordinates the company’s global presence in social media and websites.
- Lead, mentor, coach, and develop a team.
- Work closely with operations and management as well as marketing and sales teams.
- Develop and implement an annual digital marketing and communications strategy.
- Create/lead learning opportunities; host webinars and workshops; create interactive tools and resources.
- Work with other members of the Communications department to develop, maintain, and implement a digital content strategy in support of key organizational initiatives, positioning, services, and products.
- Manage Podium and all reputation management sources.
- Create/coordinate production and editing of content to be utilized on all digital channels including video, photography, voice talent, social media, web design, web management, content and graphic development.
- Ability to set, manage, and ensure teams meet deadlines.
- Solid analytical and problem solving skills; ability to integrate disparate and fragmented content and processes across departments.
- Ability to work effectively and harmoniously with technical and non-technical colleagues to successfully execute web projects in support of marketing and business development goals; demonstrated ability to manage internal teams, contractors, and consultants.
- Fluency in industry best practice tools and techniques for site optimization, and the capacity to successfully prioritize and implement improvements.
- Sophisticated understanding of digital user behavior and ability to apply these insights to develop more user-friendly experiences; ability to identify and implement process improvements.
If You Are
- Passionate about patient care and exercise sound judgment and an ability to remain professional in all situations.
- You demonstrate effective and professional communication, interpersonal skills and respect with patients, guests & colleagues.
- You have a structured work-approach, understand complex problems and you are able to prioritize work in a fast-paced environment.
To Ensure Success in This Role, You Must Have
- A 4-year degree (B.S. or equivalent) in Business Administration, Marketing, Communications and/or related field with experience and on-the-job training.
- Minimum 5 years working in healthcare environment or similar service industry.
- Proven track record of success in senior roles.
- Confident, driven, and dynamic leader.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Creative, resourceful, flexible team player.
- Experience with CRM and CMS platforms, data management, HTML, and other development platforms.
We Offer
- Comprehensive Medical, Dental and Vision coverages.
- Health Savings Accounts with employer funding.
- Wellness dollars
- 401(k) Employer Match
- Free services at any of our imaging centers for you and your immediate family.
Pay Range: $125,000.00-$135,000.00 per year
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