Media Planning Supervisor

Overall Objective
The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.

Responsibilities

Perform online and traditional media planning for clients and prepare plans and presentations

Pre campaign research and audience measurement reports

Create and send out RFP’s to Publishers

Organize and negotiate proposed elements from publishers

Gather and prepare all insertion orders for client campaigns

Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives

Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc.

Participate in weekly media meetings with clients and providing insight into weekly online media results

Maintain and grow relationships with interactive media advertising representatives

Work with the Digital Traffic Team and other members of the digital team.

Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including: (1) Organizing creative specifications for media placements. (2) Ensuring all advertising is sent to the correct publisher. (3) Monitoring creative units to make sure they are running correctly. (4) Troubleshoot ad delivery and ad performance

Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.

Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary

Review and process digital media invoices

Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate

Maintain knowledge of current online media trends and provides training to internal employees when necessary

Qualifications

Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.

Excellent presentation, negotiation, and communication skills

Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency required

A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts

Strong mathematic and analytical skills

Proficiency in Microsoft Excel, Word and PowerPoint

Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate) is a preferred

Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools is preferred

Experience analyzing complex data, market research, and formulating actionable plans

Effective time management and organizational skills, as well as strong attention to detail

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