Digital Content Specialist

Digital Content Specialist

(Full Time)

Department:

Communications & Public Relations

Purpose
The Digital Content Specialist plays a key role in bringing the cooperative’s story to life across digital platforms through compelling visual and multimedia content. This position is responsible for capturing, creating, and sharing content that informs, engages, and strengthens connections with members, employees, and the communities served by Coweta-Fayette EMC and True Natural Gas.

Responsibilities
Digital Content Creation & Visual Storytelling

Capture and produce engaging photo and video content that highlights the cooperative’s work, including field operations, community impact, employee initiatives, and member services

Create short‑form video content (Reels, YouTube Shorts, and similar formats) to support digital engagement and storytelling initiatives

Produce and edit content using mobile and desktop tools, including green screen and in‑house video production techniques

Develop visual content that supports campaigns, promotions, and educational initiatives across digital platforms

Assist with longer‑form video projects and promotional storytelling as needed

Actively participate and represent the Cooperative in community, civic, and educational programs, events and projects to promote a favorable public image of the Cooperative

Maintain and update the Cooperative’s website

Social Media & Digital Engagement

Manage day‑to‑day social media activity across cooperative platforms under the guidance of the Public Relations and Communications Manager

Create, schedule, and publish content that aligns with the cooperative’s communication goals and brand standards

Monitor social media channels, respond to comments and messages, and engage with members and the community in a timely and professional manner

Support social media advertising campaigns and promotions

Track engagement metrics and provide insight into content performance and audience interaction

Collaborate with the Communications Content Coordinator and broader communications team to execute content plans and campaigns

Support the development of communication materials across digital and print platforms, including social media, website content, internal communications, and newsletters

Assist with communication planning and execution for key initiatives, including storm response, rate communications, and member education efforts

Research industry trends and cooperative‑related topics to support content development and storytelling opportunities

Field & Community Content Coverage

Capture content in the field across the cooperative’s service area, including job sites, community events, and member‑focused programs

Support coverage of cooperative initiatives such as Operation Round Up, youth programs, and community outreach efforts

Participate in occasional evening and weekend events to capture content and support cooperative visibility

Website & Digital Platform Support

Assist with maintaining and updating website content, including stories, videos, and member resources

Support digital content uploads and ensure consistency across platforms

Departmental Support & Growth

Assist with preparing reports and analytics that demonstrate the impact of digital communication efforts

Provide input on new ideas, formats, and approaches to expand and strengthen the cooperative’s digital presence

Support department initiatives and projects as assigned

Education & Experience

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field, or equivalent experience

2–4 years of experience in digital content creation, communications, social media, or related field

Experience in a cooperative, utility, nonprofit, or community‑focused organization preferred

Strong photography and videography skills with the ability to capture and edit content for digital platforms

Experience creating short‑form video content (Reels, Shorts, etc.) and an understanding of current digital trends

Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and Canva

Strong understanding of social media platforms, content creation, and audience engagement strategies

Ability to work in both office and field environments, including outdoor and operational settings

Strong communication skills with the ability to interact effectively with employees at all levels, including field crews and leadership

Ability to manage multiple projects, meet deadlines, and adapt quickly in a fast‑paced environment

Creative thinker with the ability to bring new ideas forward while aligning with brand standards

Self‑starter with high ownership, flexibility, and a team‑first mindset

Relationships

Reports to: Public Relations and Communications Manager

Works closely with: Communications Content Coordinator, Community Relations Coordinator, and VP of Communications & Public Relations

Internal Relationships

Collaborates with departments across the cooperative, including operations, engineering, member services, safety, human resources, and leadership, to capture and communicate the cooperative’s work and impact.

External Relationships

Members, community partners, schools, vendors, media outlets, and organizations supporting cooperative initiatives.

Working Conditions and Physical Requirements

Regular travel within the cooperative’s service area to capture field and community content

Occasional evening and weekend work for events and content coverage

Ability to work in both office and outdoor environments, including active job sites

Availability during emergency and storm situations as needed

Coweta-Fayette EMC is an Equal Opportunity Provider Employer, including disability/vets.

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