Social Media & Content Manager

Lyons Leather Co. | Remote (U.S. preferred)
Lyons Leather Co. is looking for a

creative, data-driven Social Media & Community Manager

to help grow and nurture our online community across Instagram, TikTok, Pinterest, and other emerging platforms.
This role is ideal for someone who loves storytelling, understands how to turn social platforms into growth channels, and can build meaningful relationships with our audience, affiliates, and creators.
You’ll work closely with the founder and marketing team to expand our reach, increase engagement, and turn followers into loyal customers and brand advocates.
This is a

part-time contractor role to start (10–20 hours per week)

with the opportunity to grow as the brand scales.
About Lyons Leather Co.
Lyons Leather Co. is a Colorado-based leather goods brand known for our convertible leather pouches and thoughtfully designed accessories. Our products are crafted in small batches from full-grain leather and designed for people who want to own fewer, better things.
We believe in building a brand people feel connected to — not just products they buy.
Responsibilities

Social Media Growth & Engagement

Manage and grow Lyons Leather Co.’s presence across

Instagram, TikTok, Pinterest, and Facebook
Develop and execute a

content strategy focused on engagement, reach, and brand storytelling
Schedule and publish posts, reels, and short-form video content
Monitor comments and DMs and engage with our audience in an authentic, brand-aligned voice
Identify trends and opportunities to increase organic reach
Content Creation

Create original content yourself

including short-form video, lifestyle photography, and social posts
Capture or produce

UGC-style content that feels native to each platform
Edit video and photo content for both

organic social and paid advertising
Work with the team to plan shoots and coordinate creator content when needed
Content Funnel Management

Help build and manage a

content funnel that supports both organic and paid marketing
Identify high-performing organic content that can be adapted into

paid ad creative
Develop concepts and creative hooks that can be tested in advertising
Collaborate with the marketing team to ensure content aligns with broader growth campaigns
Community Management

Manage and nurture our

Facebook fan community
Encourage conversation, engagement, and user-generated content
Build deeper relationships with our most loyal customers
Influencer & Affiliate Program Management

Manage and expand our

affiliate and influencer program
Identify and recruit creators who align with the Lyons brand
Coordinate product gifting and partnerships
Track performance and optimize collaborations based on results
Data-Driven Social Strategy

Analyze social performance across platforms
Track key metrics such as:
click-through rates
creator performance
Use data and insights to continuously refine content strategy
What We’re Looking For

Has

2–5+ years managing brand social media accounts
Is both

creative and analytical
Is comfortable

creating content themselves , not just managing creators
Understands how to grow

organic engagement on Instagram, TikTok, and Pinterest
Has experience managing

influencers, creators, or affiliate programs
Is comfortable analyzing data and adjusting strategy accordingly
Is highly organized and proactive
Is excited to help build a brand community, not just post content
Have experience with

DTC or Shopify brands
Have worked with

UGC creators or influencer seeding
Love thoughtful design, travel, fashion, or lifestyle brands
Part-time contractor (10–20 hours per week)
Remote
Opportunity to grow with the brand
Compensation: $40-$55/hour depending on experience with opportunity for bonuses based on meeting KPIs and performance
How to Apply

Please include:
Links to social accounts you’ve managed
KPIs regarding accounts you have grown
Examples of content you’ve created (personally)
A short note about why you’d be excited to work with Lyons Leather Co.

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