Marketing Manager - Shared Services

GENERAL STATEMENT OF JOB

At Stancil Services, we work with national home builders and rely on our reputation and relationships. The Marketing Manager plays a key role in reinforcing our credibility, showcasing our culture, and attracting custom builders through consistent, high-quality visual storytelling.

This is a hands-on, execution-first role responsible for owning content capture, production, and publishing across social channels and the company website. The Marketing Manager will be in the field regularly, creating and delivering 3-5 pieces of content per week that demonstrate our workmanship, people, and partnerships.

SUPERVISORY RESPONSIBILITIES

N/A

ESSENTIAL JOB FUNCTIONS
Key Responsibilities Capture photo and short-form video on active jobsites (progress, before/after, crew highlights)
Edit and publish 3-5 quality content pieces weekly across Instagram, LinkedIn, and website
Produce Reels/short videos (30-90s) and Stories/snippets for daily engagement
Maintain consistent brand voice and visual standards across channels
Update website project pages and basic copy as needed
Coordinate occasional freelancers for higher-end photography/video or design needs
Keep a simple content calendar and meet deadlines reliably
Highlight builder partnerships, testimonials, and social proof
Assist with miscellaneous operational and marketing tasks as needed (vendor coordination, basic project admin, event support, asset organization, ad-hoc copywriting, light client communication)
Monitor and evaluate campaign performance using analytics and key performance metrics to optimize marketing effectiveness and drive data-informed decisions
Other related duties as assigned

Brand & Culture Responsibilities Partner with HR and leadership to bring company values and culture to life through content
Create internal-facing content (employee spotlights, recognition, milestones, "day in the life")
Support recruiting efforts through employer branding content (hiring campaigns, role previews, culture storytelling)
Capture and promote team wins, safety moments, and field leadership stories
Support internal initiatives (onboarding, engagement, recognition programs like Guusto) through content

Success Metrics 3-5 published content pieces per week
Consistent visual brand across platforms
Improved engagement and visibility with builders and partners
Clear portfolio of on-site storytelling supporting business relationships

EDUCATION, EXPERIENCE AND TRAINING 3+ years in content creation, social media, or brand marketing (portfolio required)
Proven photo/video capture and editing skills (mobile-first workflows acceptable)
Comfortable working on job sites and interacting with field crews
Self-starter who can plan and execute with minimal oversight
Strong organizational skills and consistency meeting deadlines
Experience in construction, home services, or real estate is preferred, but not required
Basic graphic design skills (Canva, Adobe) are preferred but not required
Familiarity with WordPress, Squarespace, or CMS platforms
Valid driver's license required
STANDARDS OF PERFORMANCE Content Production & Consistency Produces and publishes 3-5 high-quality pieces of content per week across social media and the company website
Maintains a consistent content cadence aligned with marketing priorities and project timelines
Ensures all content meets brand standards for quality, tone, and visual consistency

Field Execution & Storytelling Regularly spends time in the field capturing real-time content that highlights workmanship, people, and partnerships
Demonstrates the ability to independently identify and capture compelling stories without constant direction
Represents the company professionally when interacting with employees, builders, and partners onsite

Brand Alignment & Quality Accurately reflects the company's brand, culture, and values in all content
Ensures all published materials are polished, error-free, and aligned with brand guidelines
Maintains consistency in messaging across all platforms

Publishing & Platform Management Manages and maintains company social media accounts and website content
Ensure content is posted on schedule and optimized for each platform
Keeps website content current, relevant, and visually engaging

Engagement & Growth Supports growth in brand awareness through increased engagement (likes, shares, comments, follows)
Monitors performance of content and adjusts approach based on engagement trends
Identifies opportunities to highlight key projects, partnerships, and milestones

Collaboration & Communication Coordinates with operations and field teams to schedule and capture content opportunities
Communicates clearly with leadership on content plans, needs, and performance
Responds to feedback and adjusts content strategy as needed

Time Management & Accountability Effectively manages time between fieldwork, editing, and publishing deadlines
Meets established deadlines without sacrificing quality
Demonstrates ownership of the role with minimal supervision
Consistently deliver high-quality work under tight deadlines with precision and reliability

WORKING ENVIRONMENT AND CONDITIONS Work is primarily performed in an indoor office environment, with periodic travel to project sites as required
Requires regular use of computers and office machinery for data entry, communication, and reporting
Must be able to remain in a stationary position for prolonged periods
Requires physical ability to move through job sites and access multiple facility areas
Must be able to lift up to 15 pounds as needed
Flexible mix of field + office work
Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of the job
TOOLS AND EQUIPMENT Standard office equipment including computers, printers, and copiers
BENEFITS 401(k) Matching (100% up to 1st 4% deferred)
Dental Insurance
Employee Assistance Program (EAP)
Health Insurance
Up to $500 annual employer HSA match (HDHP enrollment required)
Life Insurance (Group & Voluntary)
Paid Time Off
Vision Insurance
Maternity/Paternity Leave
Competitive salary + Bonus potential

Note: As in any Job Description, this description, including the list of essential functions, is not exhaustive and may be supplemented, as conditions require. The Company reserves the right to modify the quality or quantity standards for this position based on changes in specifications, manufacturing, or other conditions.

Stancil Services provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.