Marketing Manager - Shared Services

General Statement of Job
At Stancil Services, we work with national home builders and rely on our reputation and relationships. The Marketing Manager plays a key role in reinforcing our credibility, showcasing our culture, and attracting custom builders through consistent, high-quality visual storytelling.

This is a hands‑on, execution‑first role responsible for owning content capture, production, and publishing across social channels and the company website. The Marketing Manager will be in the field regularly, creating and delivering 3–5 pieces of content per week that demonstrate our workmanship, people, and partnerships.

Supervisory Responsibilities
N/A

Essential Job Functions

Key Responsibilities

Capture photo and short‑form video on active jobsites (progress, before/after, crew highlights)

Edit and publish 3–5 quality content pieces weekly across Instagram, LinkedIn, and website

Produce reels/short videos (30–90s) and stories/snippets for daily engagement

Maintain consistent brand voice and visual standards across channels

Update website project pages and basic copy as needed

Coordinate occasional freelancers for higher‑end photography/video or design needs

Keep a simple content calendar and meet deadlines reliably

Highlight builder partnerships, testimonials, and social proof

Assist with miscellaneous operational and marketing tasks as needed (vendor coordination, basic project admin, event support, asset organization, ad‑hoc copywriting, light client communication)

Monitor and evaluate campaign performance using analytics and key performance metrics to optimize marketing effectiveness and drive data‑informed decisions

Other related duties as assigned

Brand & Culture Responsibilities

Partner with HR and leadership to bring company values and culture to life through content

Create internal‑facing content (employee spotlights, recognition, milestones, "day in the life")

Support recruiting efforts through employer branding content (hiring campaigns, role previews, culture storytelling)

Capture and promote team wins, safety moments, and field leadership stories

Support internal initiatives (onboarding, engagement, recognition programs like Guusto) through content

Success Metrics

3–5 published content pieces per week

Consistent visual brand across platforms

Improved engagement and visibility with builders and partners

Clear portfolio of on‑site storytelling supporting business relationships

Qualifications

3+ years in content creation, social media, or brand marketing (portfolio required)

Proven photo/video capture and editing skills (mobile‑first workflows acceptable)

Comfortable working on job sites and interacting with field crews

Self‑starter who can plan and execute with minimal oversight

Strong organizational skills and consistency meeting deadlines

Experience in construction, home services, or real estate is preferred, but not required

Basic graphic design skills (Canva, Adobe) are preferred but not required

Familiarity with WordPress, Squarespace, or CMS platforms

Valid driver’s license required

Standards of Performance

Content Production & Consistency

Produces and publishes 3–5 high‑quality pieces of content per week across social media and the company website

Maintains a consistent content cadence aligned with marketing priorities and project timelines

Ensures all content meets brand standards for quality, tone, and visual consistency

Field Execution & Storytelling

Regularly spends time in the field capturing real‑time content that highlights workmanship, people, and partnerships

Demonstrates the ability to independently identify and capture compelling stories without constant direction

Represents the company professionally when interacting with employees, builders, and partners onsite

Brand Alignment & Quality

Accurately reflects the company’s brand, culture, and values in all content

Ensures all published materials are polished, error‑free, and aligned with brand guidelines

Maintains consistency in messaging across all platforms

Publishing & Platform Management

Manages and maintains company social media accounts and website content

Ensures content is posted on schedule and optimized for each platform

Keeps website content current, relevant, and visually engaging

Engagement & Growth

Supports growth in brand awareness through increased engagement (likes, shares, comments, follows)

Monitors performance of content and adjusts approach based on engagement trends

Identifies opportunities to highlight key projects, partnerships, and milestones

Collaboration & Communication

Coordinates with operations and field teams to schedule and capture content opportunities

Communicates clearly with leadership on content plans, needs, and performance

Responds to feedback and adjusts content strategy as needed

Time Management & Accountability

Effectively manages time between fieldwork, editing, and publishing deadlines

Meets established deadlines without sacrificing quality

Demonstrates ownership of the role with minimal supervision

Consistently delivers high‑quality work under tight deadlines with precision and reliability

Working Environment and Conditions

Work is primarily performed in an indoor office environment, with periodic travel to project sites as required

Requires regular use of computers and office machinery for data entry, communication, and reporting

Must be able to remain in a stationary position for prolonged periods

Requires physical ability to move through job sites and access multiple facility areas

Must be able to lift up to 15 pounds as needed

Flexible mix of field + office work

Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of the job

Tools and Equipment

Standard office equipment including computers, printers, and copiers

Benefits

401(k) Matching (100% up to 1st 4% deferred)

Dental Insurance

Employee Assistance Program (EAP)

Health Insurance

Up to $500 annual employer HSA match (HDHP enrollment required)

Life Insurance (Group & Voluntary)

Paid Time Off

Vision Insurance

Maternity/Paternity Leave

Competitive salary + Bonus potential

Equal Employment Opportunity Statement
Stancil Services provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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