Digital Marketing Manager

Local candidates and U.S. residents only
Full-time
Direct reports: None
Reports to: VP of Digital and Web
Immediate opening
Key Responsibilities Plan, build, and manage paid search campaigns, including research, execution, ongoing optimization and performance analysis
Drive lead growth while keeping cost efficiency through daily, weekly and monthly optimization tasks
Create, launch, and track performance reports for campaigns, ads, keywords, landing pages, and other elements that are influenced by search campaigns, translating data into clear insights
Develop keyword strategies through in-depth keyword research to support both paid and organic search efforts
Create and analyze real-time dashboards that connect to ad platforms to measure campaign performance and demonstrate ROI
Conduct SEO, GEO, and local map audits as well as ongoing keyword research to inform on-page, local, technical, and content-driven SEO strategies for clients
Collaborate with content and development teams to ensure SEO and local SEO best practices are incorporated into content
Pull and analyze AI Visibility reports to assess brand and content presence across AI searches
Identify opportunities to improve client visibility in AI-generated search results by making recommendations for content structure, topic authority, and schema
Work with content and development teams to translate AI visibility findings into actionable SEO/GEO and content strategies
Create and generate reports and insights from platforms such as Google Ads, Microsoft Ads, Google Analytics, AgencyAnalytics, ArcGIS Business Analyst, Scarborough, SparkToro, and Semrush
Clearly communicate research findings and performance insights to clients and internal teams, translating complex data into actionable, non-technical recommendations
Stay current on search engine updates, AI-driven trends, and other emerging best practices to proactively adjust strategy as needed
Work with internal teams to keep projects on scope, on time and on budget
Qualifications Bachelor’s degree in Marketing, Advertising, Business, Computer Science or related field
3+ years of Google paid search and SEO experience
Proficient in Google Ads, Google Analytics, Google Tag Manager, with knowledge of how those platforms can be connected
Comfortable working in spreadsheets and working with Excel/Google Sheet formulas
Full understanding of KPIs and metrics like CPC, CTR, ROAS, CPA, CPM, CVR, etc.
Strong understanding of paid search bidding strategies
Google Ads and Google Analytics certified
Experience with Semrush is ideal, but not required
Experience working at an agency or managing multiple accounts, a plus
Impeccable data analysis skills
Excellent verbal and written communication skills
Self-motivated and highly organized team player with great time management
Good problem-solving skills
Proficient in Mac computer systems
Passion for digital marketing, data, and spotting trends
How to Apply Interested candidates should submit their resume and cover letter here: https://airtable.com/appN7nz3aWQwd8x2S/pagAZi5FGKnqpO4VG/form

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