Recruitment Media Specialist

Overview
Under the supervision of the Coordinator Correctional Services Employee Investigations, the Public Information Specialist 1 (Digital Content) participates in social media, branding, and design activities for the New York State Department of Corrections and Community Supervision’s (DOCCS) Central Office Bureau of Personnel, Employee Investigation Unit – Recruitment Unit, located in Cohoes.

Responsibilities

Participate in social media, branding, and social media design activities for the DOCCS Recruitment Unit.

Develop content for social media platforms, website, and other print/digital publications related to programs and activities of DOCCS, ensuring compliance with State and Agency guidelines, policies, and protocols.

Draft and edit a variety of written and digital materials and prepare final copy.

Manage and grow agency social media channels to further build DOCCS Recruitment branding.

Assist in setting goals for the recruitment website and social media channels and develop data analytic reports for senior staff.

Participate in social media meetings and project team meetings as required.

Assist in editing the DOCCS Recruitment website.

Assist with creation of content for social media, including shooting and editing photographs and video.

Partner with the digital video production unit to produce and edit recruitment and advertising videos.

Assist the Recruitment office with other duties, publications and social media postings as requested by the Coordinator Correctional Services Employee Investigations.

Track the performance of digital content across social media platforms.

Perform other related duties as requested.

Minimum Qualifications
Six years of experience in public relations, social media, and digital communications. Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar field, substitutes for two, four, or five years.

Additional Information
This position is posted as temporary pending its jurisdictional class to be updated to non-competitive. Once the jurisdictional class has been updated, the employee will be placed in the position with permanent status.

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