Digital Specialist

Job Title: Digital Specialist
Client: Medical Device Manufacturer
Duration: 9 Months (Possibility of Extension)
Location: Remote

Shift: 1st Shift

Role Overview
• Manage and optimize website performance and digital presence
• Support website migrations and enhance user experience
• Drive traffic, engagement, and conversions through data-driven strategies

Responsibilities
• Manage and update website content using AEM CMS
• Support and execute website migration projects to Adobe Experience Manager (AEM)
• Optimize website performance, usability, and conversion rates
• Monitor website analytics and user behavior to identify improvements
• Implement SEO best practices (on-page and technical)
• Collaborate with designers and developers to improve UX/UI
• Track and report key metrics such as traffic, bounce rate, and conversions
• Perform QA testing and ensure website functionality
• Work with internal and global teams on digital strategy initiatives

Must Have
• 2+ years of experience with Adobe Experience Manager (AEM Sites)
• Strong understanding of CMS structure, metadata, tagging, and templates
• Experience with analytics tools (e.g., Amplitude, Semrush)
• Knowledge of SEO principles and best practices
• Familiarity with tools like Figma and JIRA
• Strong attention to detail and organizational skills
• Good communication and collaboration skills
• Experience with QA testing and validation
• Understanding of UX/UI principles

Nice to Have
• Experience in website migration projects
• Experience working in marketing or digital teams
• Knowledge of conversion rate optimization (CRO)
• Experience working with global or cross-functional teams
• Experience in healthcare or medical device industry

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