Senior Paid Media Strategist

A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you.

WHAT WE LOOK FOR
This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

Your decisions are research-backed, every time

Your client service is the bar others aspire to

You arrive at meetings prepared, with data, insight, and a point of view

You organize your time and say "no" so you can protect what's most critical

You approach failure with curiosity, not defensiveness

Your word is trustworthy, and you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

You're passionate about building brands for the next generation

You articulate your expertise so clearly that even a beginner follows along

You document and report your work habitually

You gather context before meetings, so you arrive ready to contribute

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

You seek opportunities to sharpen your skills without being prompted

You resist the temptation to play victim; you own outcomes 100%

You're willing to put in the reps to be a domain expert

You inspire others through the standard you hold for yourself

WHAT YOU'LL DO
INNOVATE
You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way.

CREATE
Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables.

OWN
KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done.

WHAT SUCCESS LOOKS LIKE
SUCCESS IN YOUR DAY-TO-DAY

Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets

Monitor active campaigns and adjust budgets and strategy in real time for the best results

Forecast future budgets and performance using historical data and industry trends

Run multivariate tests to determine the best-performing creative, copy, and audiences

Pull and sort data tables to guide creative teams on top-performing elements

Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager

Communicate meaningful results to clients in weekly meetings, reports, and team debriefs

Coach and assist junior buyers, sharing knowledge to uplift the full team

SUCCESS IN YOUR FIRST THREE TO SIX MONTHS
Ownership of Ad Accounts
Actively running client accounts across paid search and paid social without regular assistance from other buyers.

Accurate Reporting and Projecting
You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta.

Assisting Wherever Possible
You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can.

WHAT YOU'LL BRING TO THE TABLE

Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you

2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social

Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting

Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center

Experience integrating Product Ratings from various aggregators into Google Merchant Center

Ability to forecast budgets across channels based on historical data and client goals

Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it

Familiarity with Google Ads Desktop Editor

Ability to think about a brand's 360° digital approach from acquisition through retention

Confident interpersonal communicator. You can hold people accountable and lead difficult conversations

Insatiable curiosity. You can't leave a problem alone until you've found a solution

A desire to take calculated risks after carefully examining the calculus

A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead)

Skilled in Asana or relevant project management software, preferred

Exceptional written and verbal communication skills

Ability to organize, prioritize, and manage multiple tasks with great attention to detail

Ability to adapt to new processes, strategies, and goals

COMPENSATION

Base Salary: $103,333 annually

Bonus Structure: 10% of base salary

BENEFITS

401K

| program with a 3% company match (post 90 days employment) to bring out the investor inside you

TIME OFF

| Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!

MEDICAL

| Full health, dental, and vision benefits that fit your lifestyle and goals

WELLNESS

| A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

#J-18808-Ljbffr