[ Must have FMCG Exp ] Marketing Executive UP 4.3K #HYT

Job Summary
Support the planning and execution of integrated marketing campaigns across digital and offline channels. This role focuses on campaign execution, brand activations, and coordination with internal and external stakeholders to drive brand awareness and engagement.

Job Responsibilities
Marketing Campaigns & Execution

Plan and execute integrated marketing campaigns across digital and offline platforms

Coordinate with internal teams and external agencies for campaign rollouts

Monitor campaign performance and optimise based on insights

Manage marketing calendar and ensure alignment with business goals

Events & Brand Activation

Plan and execute consumer events, activations, and partnerships

Manage end-to-end event logistics including vendors and on-site execution

Work with partners and influencers to drive engagement

Track performance and improve future campaigns

Digital & Creative Coordination

Support development of digital marketing assets (e.g. banners, visuals)

Prepare creative briefs and ensure alignment with brand guidelines

Review creatives for accuracy and effectiveness

Customer Engagement

Monitor and respond to customer feedback across digital platforms

Work with internal teams to improve customer experience

Packaging & Compliance

Support packaging updates and coordination

Ensure product labels meet regulatory requirements

Requirements

Degree/Diploma in Marketing, Business, or related field

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