Brand Activation Executive ( Trade Marketing ) ( FMCG ) UP 6.5K #HYT

Sector
FMCG / Trade Marketing / Consumer Goods

Job Summary
Support trade engagement strategies and execution of marketing initiatives to strengthen relationships with key retail partners and drive business growth in the FMCG industry.

Key Responsibilities

Support the development and execution of trade engagement strategies and initiatives

Plan and execute offline trade marketing activities and engagement programmes

Coordinate with internal stakeholders, agencies, and external partners for campaign execution

Develop trade communication materials and marketing collaterals

Monitor campaign performance and evaluate initiatives against KPIs

Support budget tracking, reporting, and purchasing administration (PR/PO, vendor coordination)

Liaise with relevant stakeholders for industry-related initiatives and events

Requirements

Degree in Marketing, Business, or related discipline

3–5 years of experience in FMCG trade marketing or consumer marketing environment

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