Marketing Manager

The CHS Marketing Manager is an individual who cares about publicizing and growing the CHS image and brand. This individual will act as the visionary for all campaign coordination, including brand awareness, talent recruitment, and admissions recruitment campaigns. The Marketing Manager will also be in charge of monitoring the CHS website and overseeing other email marketing opportunities. This individual will provide leadership in advancing the strategic direction of CHS in all marketing endeavors. They provide direct oversight and supervision for the Marketing & Event Associate. The Marketing Manager is part of the CHS Central Office team, reporting to the Marketing and Communications Director, with whom the individual will work closely to ensure marketing strategy implementation. The salary range for this position is $69,000 to $79,746 per year, based on expertise.

Responsibilities:

Planning and executing CHS brand awareness, talent recruitment and admissions recruitment campaigns

Working with the HR and Admissions teams to develop campaigns that support talent recruitment and admissions goals

Evaluating brand positioning and deploying messaging strategies

Monitoring engagement across the CHS website, building out new content and ensuring that existing content is relevant and up to date

Creating and tracking metrics to understand marketing efforts, and presenting the data to the CHS Marketing and Communications Director

Managing the creation and development of new marketing materials

Leading email marketing campaigns for admissions, talent recruitment, and thought leadership

Collaborating with CHS Communications and Media Relations Manager for strategy alignment and to maximize impact

Managing relationships with external partners and stakeholders

Overseeing and managing all CHS events (talent, admissions, brand awareness)

Maintaining consistent and positive reputation of the CHS brand and appropriate usage of the logo and branding across the organization

Building and maintaining positive relationships with all staff and encouraging center growth and performance

Supervising the Marketing & Event Associate and providing timely and constructive feedback through ongoing performance evaluations

Other duties as assigned

Qualifications:

Bachelor's degree in Marketing, Business or related field required

5-8 years of relevant experience required

Expertise in digital marketing (SEO/SEM), marketing automation platforms (HubSpot, Marketo), and CRM software

Ability to analyze data and reports to guide strategy using tools like Google Analytics, Excel etc.

Comfortability with technology including Adobe Suite, MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learn

Exceptional interpersonal skills including the ability to influence, lead, and educate teams

Ability to work in a fast-paced environment with changing priorities

Responsible, enthusiastic, and cares about working in a mission-focused organization

Ability to proactively identify problems and implement solutions

Willingness to be held accountable and receive feedback

Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children

U.S. work authorization and successful completion of pre-employment background checks and clearances

Catherine Hershey Schools for Early Learning does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.

Catherine Hershey Schools for Early Learning will not tolerate any form of harassment or discrimination on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability, or any other status protected under applicable federal or Pennsylvania law (collectively “Protected Characteristics”), against any applicant for admission, enrolled children, or any other individual(s) who participate(s) in the programs, services, and activities at our Centers.

#J-18808-Ljbffr