Ryzen Solutions is hiring: Digital Advertising / Marketing in Union City

Job Title: Digital Advertising/Marketing

Location: Union City, CA

Summary
The Digital Marketing Specialist will be responsible for developing, executing and optimizing advertising and marketing campaigns across multiple channels (social media, Google Ads, print, etc.) to boost brand awareness and develop sales leads in our B2B environment.

Essential Duties and Responsibilities

Develop and execute comprehensive advertising strategies aligned with company goals and target audience demographics

Run advertising campaigns on digital platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)

Collaborate with creative teams to develop compelling ad creatives, visual and messaging that align with brand guidelines

Develop audience appropriate content that will help us to leverage our paid media spend. Content to include the likes of blog entries, paid posts, white papers but we are also open to you developing other content for other media as you see fit.

Monitor campaign performance metrics and KPIs, making data-driven adjustments to maximize reach and engagement

Manage advertising budgets and provide regular, in-depth reports to stakeholders, highlighting insights and opportunities for improvement

Implementing and operationalizing a new ecommerce platform and process.

You will work closely with management as well as the sales team in order to ensure that digital marketing aligns with sales objectives and facilitates positive outcomes for the sales team.

Keep up with industry trends, emerging platforms and competitor activities to stay ahead in the market

Duties, responsibilities and activities may change at any time with or without notice by management

Skills/Knowledge Required

Proven expertise with digital and traditional advertising platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.)

Proven experience in developing digital marketing campaigns with a history of innovation and results. You will be comfortable with all facets of SEO, SEM, all terminology and its impact on the direction and success of campaigns.

Proven experience in ecommerce, ideally having set up a new ecommerce channel, implementing payment platform(s) and integrating with warehousing/ERP systems.

Experience with email marketing in a B2B sales environment.

Proven experience leveraging all areas of digital marketing. While we are currently leaning towards paid media you should have a diverse background in digital marketing in order to provide the strategic leadership that this role demands.

Strong analytical skills with the ability to interpret data and draw actionable insights

Excellent written and verbal communication for creating ad copy and internal reporting

Knowledge of fasteners industry is a plus

Experience/Education Required

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Minimum 3 years experience in advertising, media planning, or related field

Relevant certifications (i.e., Google Ads Certification)

Experience with SQL or CRM tools

Knowledge of SEO principles

Budgeted Salary Range: $75k - $80k Depending On Experience

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