Bucher Hydraulics is hiring: Brand and Campaign Manager (m/f/d) in Elgin

The Brand & Campaign Manager is responsible for developing, executing, and optimizing brand strategy and integrated marketing campaigns for a global manufacturer of hydraulic components. This role ensures consistent brand positioning across all markets and channels while driving demand generation, customer engagement, and market share growth.

Brand Strategy & Management

Develop and maintain a clear, differentiated global brand strategy aligned with company objectives

Ensure consistency of brand identity, messaging, and visual standards aligned with all regions and considering diverse touchpoints

Manage brand guidelines and ensure adoption across internal teams and external partners

Conduct market and competitive analysis to refine positioning and messaging

Campaign Development & Execution

Plan and execute integrated marketing campaigns (digital, trade shows, product launches, email, content marketing, including tracking and data collection and analysis.)

Partner with product management and sales to align campaigns with product roadmaps and revenue targets

Develop targeted campaigns for key industries (e.g., construction, material handling, agriculture, mobile equipment)

Manage campaign calendars, budgets, and timelines

Demand Generation & Performance Tracking

Drive lead generation and pipeline growth through multi-channel campaigns

Define KPIs and track campaign performance in alignment with Bucher Central Marketing team

Analyze results and optimize campaigns for continuous improvement

Utilize CRM and marketing automation tools to support campaign execution and reporting

Content & Messaging

Oversee development of high-quality marketing content (technical materials, videos, web content)

Translate complex hydraulic solutions into clear, compelling value propositions

Ensure messaging resonates with OEMs, distributors, and end users

Cross-Functional Collaboration

Work closely with sales, engineering, product management, and regional teams

Support global alignment while enabling regional customization of campaigns

Manage external agencies and vendors as needed

Your profile:

Bachelor’s degree in Marketing, Business, Communications, or related field

5+ years of experience in brand management and campaign marketing

Experience in technical B2B markets preferred

Strong strategic thinking with the ability to execute tactically

Experience in InDesign and Adobe Premier (including video editing)

Understanding and ability to apply advanced graphic design concepts, bonus: videographer/photographer experience

Proven experience managing integrated marketing campaigns

Solid understanding of digital marketing tools and analytics platforms

Excellent communication and storytelling skills, especially for technical products

Ability to manage multiple projects in a fast-paced environment

Data-driven mindset with strong analytical skills

Preferred Qualifications

Experience working with global teams and multi-region campaigns

Understanding of hydraulic systems, mobile equipment, or fluid power applications is a bonus

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