Public Communication Specialist Job at Inside Higher Ed in Chapel Hill

Public Communication Specialist – Journey
The College of Arts and Sciences is the largest academic unit at UNC‑Chapel Hill, with more than 1,000 faculty members and 20,000+ undergraduate and graduate students. In addition to 43 academic departments, the College also houses Undergraduate Education, Study Abroad, and Honors Carolina. Working in close partnership with University Communications and Marketing, the communications department supports the communication priorities for College leadership, ensuring alignment with the mission of the University.

This public communications specialist role manages the College’s social media channels, planning and creating original content to ensure a cohesive message strategy. The position establishes the social media strategy, maintains a social media calendar, creates social media posts—including photographs, videos, and graphics—as needed, collaborates with others in the department and across campus to support and amplify content, and tracks and analyzes social media performance, adjusting the strategy as needed. The role serves as the College’s subject matter expert on social media and advises on changes to existing and evolving social media platforms.

In addition, this specialist assists the associate dean for communications on internal and executive communications initiatives, media relations planning and outreach, project management, and strategic communications planning in support of the academic departments and units in the College of Arts and Sciences.

Minimum Education & Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Management Preferences
Experience in a relevant, professional setting
Ability to produce photos and videos
Experience creating graphics
Experience tracking social media metrics

Special Physical/Mental Requirements
Evening work occasionally, weekend work occasionally

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