Director, Marketing Analytics - Corporate (Las Vegas)

Director of Marketing Analytics The Director of Marketing Analytics will support Caesars Entertainment's Enterprise Analytics organization by delivering insights that drive business performance and support strategic decision-making across the organization. This role will lead analytics initiatives focused on customer behavior, campaign performance, marketing effectiveness, loyalty, and revenue optimization.
The ideal candidate combines strong analytical and problem-solving skills with business acumen and the ability to translate complex data into actionable insights. This role will partner closely with cross-functional stakeholders and help support the continued growth of analytics capabilities across the enterprise.
This position is based in Las Vegas, Nevada and follows a hybrid work schedule.
How You Will Create the Extraordinary Become a trusted business partner to Senior leaders in the organization. Leverage these relationships to identify business opportunities; allocate resources against these opportunities while balancing efforts on recurring reports and ad-hoc analyses by taking into account business impact and other relevant factors. Take the responsibility for quality and timeliness of analyses and processes
Conceptualize, conduct, and lead analyses that are objective, rigorous, insightful, and high-quality with recommendations to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that presentations developed to communicate findings are suitable for distribution to senior management
Assist business partners in developing their strategies and key initiatives. Develop and communicate ideas for initiatives to drive profit; foster creativity among team members to contribute to the pipeline of potential projects. Help business partners with implementation and evaluation of strategic projects
Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
Drive the use of technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department's processes
Work as a change agent to identify and execute improvements, including automation, that drive material efficiencies in processes and reporting
Lead large-scale cross-Analytics team projects and share findings with relevant property and corporate stakeholders
Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Sustain a pipeline of talent who will maintain/raise the overall capabilities of the team and who will adhere to the desired behavioral tenets of the Analytics department. Mentor the junior staff and help them develop their critical thinking skills, analytical techniques, and business acumen.
Serve as a visible leader of the Analytics department and make substantive contributions toward its goal of providing world-class analytics and substantial, measurable value to the organization. Champion honesty, integrity, and teamwork within the department
What You Will Need Demonstrated business acumen for the Casino industry; ability to understand the broader context of analyses and to tailor recommendations accordingly
Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses
Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy. Proficient in working with Microsoft Excel and PowerPoint
Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences and particularly to the highest levels of management. Ability to make recommendations to business partners and effectively influence decisions and strategies
Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders and resolve conflicts in priorities among stakeholders consistent with the financial objectives and Caesars' Strategic Architecture
Ability to manage priorities for the team, and meet deadlines while consistently delivering consistently accurate and high-quality work
Proven, superior leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
Ability to uphold and demonstrate the highest level of integrity
This position is based in Las Vegas, NV; candidates must reside locally or be willing to relocate.
ADDITIONAL PREFERRED REQUIREMENTS
7+ years of professional work (or equivalent experience)
Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
Experience in the application of statistical analysis and test/control to the casino business
Hyperion experience a plus
Prior experience in the gaming/hospitality industry and experience in analytics
About Us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Job Info Job Identification 84232
Job Category Data Analytics and Business Intelligence
Job Schedule Full time
Locations Caesars Las Vegas_Corporate (Hybrid)