SMS Marketing Specialist

SMS Campaign Specialist
Giraffe Media Group is seeking a creative self‑starter to join our team to support digital marketing initiatives and implement SMS campaigns by developing strategies, creating engaging marketing materials, analyzing campaign performance, ensuring timely execution of deliverables, and staying updated on industry trends.

About Us
We provide global performance marketing solutions to top-tier brands. Giraffe Media Group, LLC is an essential division in a family of technology and advertising companies that have been in business for over 16 years. During that time, we have become industry leaders in a space we helped create. Our team significantly increased in 2022 and continues on track for fast and sustainable growth. With our top‑notch employees residing mainly in the US (and also in other countries), we prioritize team building through a collaborative work environment. Our culture is focused on smarts, continued learning, and working together to meet individual and company goals.

We hire those who strive to be the best and provide them with exceptional benefits to improve their lives, including a competitive salary, medical, dental, and vision coverage, 401(k) with matching contributions, paid time off, employee referral bonuses, and perks such as a fully stocked break room with complimentary snacks and coffee, as well as frequent company and team outings.

Essential Functions
Offer/Creation

Craft persuasive and captivating ad copy tailored specifically for landing pages.

Develop engaging and impactful messaging for SMS text messages that adhere to integrity and compliance standards.

Provide creative direction for landing page concepts in close collaboration with the Web Development team.

Facilitate the article process to ensure that messages and articles adhere to style, tone, and structure of the short code briefs.

Implement updates to WordPress landing pages based on A/B testing results or changes to content or offers, ensuring accurate and timely revisions.

Funnel Optimization

Create offer links utilizing platforms such as Voluum, Trello, and Metis to facilitate tracking and monitoring of campaign performance.

Analyze data to identify content patterns and optimize campaigns for maximum growth potential.

Collaborate with the Data Analytics and Business Development teams to gain valuable insights that enhance campaign optimization.

Link Checks

Verify that links are accurately directed to the intended web addresses.

Conduct comprehensive reviews of landing pages to ensure they consistently meet high standards of quality, accuracy, and performance.

Update and clean data to ensure proper reporting and tracking.

Projects

Prioritize and dedicate attention to major projects while ensuring the completion of daily tasks.

Streamline workflow by organizing information into Excel spreadsheets to enhance work efficiency on a day‑by‑day basis.

Drive innovation and creatively advise on new ideas that impact business.

Experience and Qualifications
The successful SMS Campaign Specialist should comprehend and adhere to all industry regulations.

Possess creative vision and a strong understanding of best marketing practices.

Intermediate or advanced Microsoft Excel skills are a must.

Exceptional communication skills, including written, verbal, and interpersonal.

Strong analytical skills and comfort breaking down and attacking open‑ended problems.

Sharp attention to detail and ability to manage tasks.

Must be willing and able to make data‑driven decisions and function in a ROI‑driven environment.

Education and Training
Typical requirements include a bachelor’s degree in general business, marketing, and/or management, plus 2+ years’ work experience within digital marketing or a related field.

Giraffe Media Group is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

All work performed for Giraffe Media Group shall be provided through direct employment with GMGVIP, LLC.

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