Specialist, Lifecycle Marketing (Email & SMS)

Chicago Fire Football Club is a professional soccer club competing in Major League Soccer (MLS) and we are seeking a Specialist, Lifecycle Marketing to join our Marketing team.

Position Overview
This role will report to the Manager, Lifecycle Marketing and support the execution of CRM-driven campaigns across Email and SMS that engage, retain and grow the Club's fanbase. The role will be the primary executor for Email and SMS campaigns, helping bring lifecycle campaigns and automated journeys to life. They will support the development of personalized, data-driven communications that enhance the fan experience and drive measurable results. The ideal candidate is an analytically minded, detail-oriented marketer with strong written communication skills, eager to learn new systems, thrive in a fast-paced environment and passionate about sports—particularly soccer.

Job Responsibilities

Lifecycle Campaign Execution

Build, QA and deploy Email and SMS campaigns within Salesforce Marketing Cloud and related platforms (Attentive).

Support the execution of automated lifecycle journeys, including lead nurture, conversion and retention programs.

Assist in the implementation of multi-channel campaigns that align with Marketing, Ticketing, Corporate Partnerships and Soccer Business initiatives.

Maintain campaign calendars and ensure timely, accurate delivery of all communications.

Segmentation & List Management

Execute audience segmentation and targeting strategies based on fan data and behavioral triggers.

Own list pulls, suppression management and contact strategy execution to ensure campaign accuracy and efficiency.

Collaborate with internal teams to ensure data integrity and proper campaign setup.

Testing & Optimization

Assist in A/B testing across subject lines, creative messaging and send times.

Analyze campaign performance and identify optimization opportunities.

Translate performance insights into actionable recommendations to improve engagement and conversion rates.

Reporting & Insights

Track and report on core lifecycle KPIs including open rates, click-through rates, conversions and revenue performance.

Support weekly and monthly reporting processes with clear, concise performance summaries.

Partner with the Manager, Lifecycle Marketing to align campaigns with broader business objectives.

Completion of Other Duties as Assigned

Required Qualifications

At least 2-3 years of experience in lifecycle marketing, CRM, marketing automation platforms and/or related internships and education.

Ability to leverage a technical mindset with a creative and analytical approach to problem solving.

Ability to manage priorities and coordinate tasks to solve day-to-day challenges in a fast-paced environment.

Excellent written and verbal communication, organizational and project management skills.

Must display a strong work ethic and desire to build a career in professional sports.

Ability to work non-traditional hours, in non-traditional settings, including all home games (or other work events) that fall on nights, weekends and/or holidays.

Preferred Qualifications

Bachelor’s Degree or equivalent in marketing, digital marketing, business, analytics or a related field.

Experience with Email, SMS and/or other digital marketing automation platforms and systems (Salesforce Marketing Cloud, Attentive).

Experience working in a fast paced or start-up environment.

Compensation

This role offers a salary range of $55,000 - $60,000. Final salary is determined by carefully considering the applicant's background, experience, and qualifications. Base pay may vary significantly based on geographic location, job-specific knowledge, skills, and overall experience.

This role is classified as Full-Time, Exempt.

This role is bonus eligible based on club-wide goals.

Additional benefits & perks: Official Chicago Fire FC Website.

Please Note

Chicago Fire FC is committed to fostering, cultivating, and preserving a culture of diversity, equity, accessibility, and inclusion. Our diversity initiatives start with the recruitment and selection process; therefore, we’d like to welcome all diverse candidates to apply to opportunities within our Club.

CFFC is committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy), national origin, ancestry, ethnicity, citizenship, age, veteran or military status, disability, sexual orientation, sexual orientation or expression, marital status or any other characteristic protected by law. This policy governs all aspects of employment, including hiring, promotion, compensation, discipline, termination, and access to benefits and training.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact the People and Culture Department at [email protected] to let us know the nature of your request and your contact information.

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