Position Summary
The Marketing Coordinator I will assist the Marketing Manager in executing strategic marketing plans for revenue divisions of Thompson Tractor Company ("TTCo"). The position holder will become the embedded strategic marketing partner for one of those divisions.
Essential Responsibilities & Expectations
Work closely with Division Leadership, the Director of Marketing and the Marketing Manager on executing marketing plans that drive business results
Execute marketing campaigns individually and at the direction of the Director of Marketing and/or the Marketing Manager in relevant business segments and media channels, monitoring campaign and program results
Manage and deploy OEM marketing programs
Participate in customer events and TTCo events
Create and place content for assigned marketing channels, including websites and social media
Travel – up to 25% and including some weekends – with dealer personnel, sales representatives and/or Marketing colleagues as required
Support and assist management with all related administrative tasks
Understand and use related websites, programs and software
Perform other duties as assigned
Qualifications
Education : Bachelor's degree required.
Experience : No previous business experience required.
Skills and Competencies : Integrated Marketing; Digital Marketing; Heavy Equipment Industry Knowledge; Relationship Building (Internal and External); Problem Resolution; Telephone/Verbal Communication; Written Communication; Computing Skills including Microsoft Office; Organization to prioritize workload; Self‑motivated and results‑oriented; Social media; Marketing project management.
Job Training : TTCo and OEM Computer Programs; Microsoft Office Suite – Basic & Intermediate; Hubspot CRM.
Safety Summary
Working Conditions
Work is normally performed in the Marketing Department office environment.
Some work must be performed in the shop and field environment with limited exposure to physical risk.
Some physical effort is required for this position.
Physical Requirements
Ability to pass pre‑employment background check, physical exam (including drug screen), and perform physical requirements of the job.
Ability to speak, listen, write, and type effectively.
Reaching, grasping, and stooping.
Kneeling and crawling under equipment.
Climbing ladders and equipment.
Lifting and carrying up to 75 lbs.
Job Hazards
Strains related to lifting.
Repetitive hand motions (e.g., computer work).
Back and neck strain.
Work related stress.
Potential hazards from operating office equipment.
Thompson Tractor is an Equal Opportunity Employer including Veterans and Individuals with Disabilities.
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Marketing Coordinator I
Thompson Tractor Company, Inc., Birmingham, AL, USA
Pay: 60.000 - 80.000
Job type: Full Time