Position Summary
The Marketing Coordinator will assist the Marketing Manager in executing strategic marketing plans for revenue divisions of Thompson Tractor Company (“TTCo”). The position holder will become the embedded strategic marketing partner for one of those divisions.
Essential Responsibilities & Expectations
Work closely with Division Leadership, the Director of Marketing, and the Marketing Manager on executing marketing plans that drive business results.
Execute marketing campaigns individually and at the direction of the Director of Marketing and/or the Marketing Manager in relevant business segments and media channels, monitoring campaign and program results.
Manage and deploy OEM marketing programs.
Participate in customer events and TTCo events.
Create and place content for assigned marketing channels, including websites and social media. Travel up to 25% and including some weekends with dealer personnel, sales representatives and/or Marketing colleagues as required.
Support and assist management with all related administrative tasks.
Understand and use related websites, programs and software.
Perform other duties as assigned.
Qualifications
Education: Bachelor’s degree required.
Experience: No previous business experience required.
Job Training:
TTCo and OEM Computer Programs
Microsoft Office Suite – Basic & Intermediate
Hubspot CRM
Skills and Competencies:
Integrated Marketing
Digital Marketing
Heavy Equipment Industry Knowledge
Relationship Building (Internal and External)
Problem Resolution
Telephone/Verbal Communication
Written Communication
Computing Skills including Microsoft Office
Organization to prioritize workload
Self‑motivated and results‑oriented
Social media
Marketing project management
Safety Summary
Working Conditions:
Work is normally performed in the Marketing Department office environment.
Some work must be performed in the shop and field environment with limited exposure to physical risk.
Some physical effort is required for this position.
Physical Requirements:
Ability to pass pre‑employment background check, physical exam (including drug screen), and perform physical requirements of the job.
Ability to speak, listen, write, and type effectively.
Reaching, grasping, and stooping.
Kneeling and crawling under equipment.
Climbing ladders and equipment.
Lifting and carrying up to 75 lbs.
Job Hazards:
Strains related to lifting
Repetitive hand motions (e.g., computer work)
Back and neck strain
Work‑related stress
Potential hazards from operating office equipment
Thompson Tractor is an Equal Opportunity Employer including Veterans and Individuals with Disabilities.
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Marketing Coordinator I
Thompson Tractor Company · Birmingham, AL, USA ·
- Job type:
- Full Time