Lead Creative Strategist, Social Media - Shark Beauty

Lead Creative Strategist – Social-First Creative, Shark Beauty
Why This Role Matters
Social-first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched. The Lead Creative Strategist is the creative owner for Shark Beauty on social, accountable for what we ship and ensuring our content earns attention in‑feed and in culture.

What You’ll Do

Serve as the creative lead and tastemaker for Shark Beauty on social, collaborating with the Sr. Director Social Media, Shark Beauty and VP, Social Creative.

Develop social‑first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid, and influencer/creator content.

Ensure creative work is designed to travel through sharing, remixing, and conversation.

Write, edit, and shape content across short‑form video, stills, and emerging formats.

Direct shoots virtually and in person with internal creators, studios, and partners—from lo‑fi to higher‑production moments.

Collaborate within internal creators and Social Studios to translate ideas into scalable content outputs.

Work hand‑in‑hand with Brand, Social Strategy, Influencer, and Media partners; shape creator and influencer creative with strong concepts, direction, and feedback.

Act as the creative connective tissue between strategy and execution.

Push for work that is culturally fluent, platform‑native, and unmistakably social‑first; identify what’s working, what’s stale, and where the brand should experiment next.

Contribute to evolving creative playbooks and best practices across the social organization.

Produce social content that earns engagement because it’s worth engaging with, is shared, referenced, and talked about—not just scroll‑past.

Who You Are

6–8+ years of experience in social‑first creative, content, or creator‑led environments.

A true hybrid: conceptually driven and hands‑on.

Fluent in internet culture, platforms, and formats—knowing what works and why.

Comfortable directing others but never afraid to make things yourself.

Opinionated, collaborative, and allergic to boring content.

Must submit a portfolio with your application.

Benefits

Medical insurance, dental insurance, vision insurance.

Flexible spending accounts, health savings accounts with company contribution.

401(k) retirement plan with matching, employee stock purchase program.

Life insurance, short‑term and long‑term disability insurance.

Generous paid time off, company holidays, parental leave.

Identity theft protection, pet insurance, prepaid legal insurance.

Back‑up child and eldercare days, product discounts, referral bonus program.

Salary and Compensation
The annual salary range: $123,800 — $189,800 USD.

Location
On‑site in our NYC Beauty HQ.

EEO Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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