Lead Creative Strategist, Social Media - Shark Beauty

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

As our brands scale globally, social isn’t a support channel, it’s where discovery, conversation, and demand are created. We’re building a social creative engine designed to move at the speed of culture, and we’re looking for creative leaders who can help shape it.

What You’ll Do
Own Social-First Creative for Shark Beauty

Serve as creative lead and tastemaker for Shark Beauty on social, in tight collaboration with the Sr. Director Social Media, Shark Beauty and VP, Social Creative.

Develop social-first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content.

Ensure creative work is designed to travel (through sharing, remixing, and conversation).

Create, Direct, and Ship

Write, edit, and shape content across short-form video, stills, and emerging formats.

Direct shoots virtually and in-person, with internal creators, studios, and partners — from lo-fi to higher-production moments.

Collaborate closely with internal creators and Social Studios to translate ideas into scalable content outputs.

Partner Across Teams

Work hand‑in‑hand with Brand, Social Strategy, Influencer, and Media partners.

Help shape creator and influencer creative by providing strong concepts, direction, and feedback.

Act as the creative connective tissue between strategy and execution.

Raise the Creative Bar

Push for work that is culturally fluent, platform‑native, and unmistakably social‑first.

Identify what’s working, what’s stale, and where the brand should experiment next.

Contribute to evolving creative playbooks and best practices across the social org.

What Success Looks Like

Social content that earns engagement because it’s worth engaging with.

Clear creative POV for your brand on social.

Work that people share, reference, and talk about — not just scroll past.

Strong partnership with studios and creators that results in consistent, high-quality output.

Who You Are

6–8+ years of experience in social-first creative, content, or creator‑led environments.

A true hybrid: conceptual thinker and hands‑on executor.

Fluent in internet culture, platforms, and formats — you know what works and why.

Comfortable directing others but never afraid to make things yourself.

Opinionated, collaborative, and allergic to boring content.

You must submit your portfolio with your application.

Salary and Other Compensation
The annual salary range for this position is $123,800—$189,800 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, prepaid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

Equal Opportunity Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.

For candidates based in China, please refer to this Candidate Privacy Notice.

For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

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