Sales & Marketing Coordinator

The Sales & Marketing Coordinator supports marketing efforts through content creation, campaigns, and event coordination that enhance partner engagement and overall brand presence. In addition, this person supports the coordination and execution of business partner initiatives, serving as an internal point of contact to ensure partners are onboarded, enabled, and supported effectively. This role is responsible for organizing partner-related activities, maintaining alignment across internal teams, and driving consistent follow-through on partner initiatives.

This role is execution‑focused and expects strong organization, clear communication, and increasing independence over time. It does not include responsibility for partner sales, negotiation, or contract ownership.

Key Responsibilities

Coordinate partner onboarding from agreement through launch, including tracking progress and managing timelines

Ensure partners are equipped with onboarding materials, training resources, and access to tools

Coordinate partner webinars, including scheduling, content preparation, delivery and follow‑up

Update content on the Yellow Dog website as related to sales or business partnerships

Execute campaigns across partners, clients, and prospects to support pipeline growth

Support trade shows, webinars, and events through content preparation and coordination

Collaborate with the sales team to develop partner features, case studies, and co‑marketing materials

Create and manage enablement content including presentations, one‑pagers, email templates, and training materials

Maintain partner‑facing collateral, including co‑branded materials and onboarding assets

Support ongoing partner communications and ensure partners have access to current materials

Manage marketing and partner‑related projects within project management tools

Maintain accurate and current partner records in the CRM, including timely documentation of interactions and updates

Maintain organization and accuracy of all marketing assets within the company’s file structure

Track deadlines, deliverables, and dependencies across multiple initiatives

Ensure all materials are current, consistent, and easily accessible

Performance Expectations

Consistent execution of marketing campaigns and deliverables on time

Smooth and timely onboarding of partners with clear coordination

Well‑organized, accurate, and accessible marketing assets

Effective execution of webinars, events, and campaigns

Strong communication and follow‑through with internal teams and partners

Requirements

Strong written and verbal communication skills

Ability to manage multiple projects and deadlines simultaneously

Strong organizational and time‑management skills

Ability to take initiative and operate with accountability

Comfortable working in a fast‑paced, team‑oriented environment

Experience with CRM and project‑management tools (Zoho preferred)

Ability to travel (10‑15%)

Ideal Experience

Experience in marketing, project coordination, or a related role

Experience supporting campaigns, content creation, or events

Experience working cross‑functionally with sales or operations teams

Location: In‑office position at HQ in Norfolk, VA.

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