Senior Performance Marketing Specialist

About XRHealth
XRHealth is the global leader in immersive healthcare, delivering FDA-listed virtual reality therapy devices directly to patients at home. Our VR therapy platform is covered by Medicare and the VA, and is actively improving outcomes for patients managing chronic pain, stroke recovery, mental health, and more. With over 1 million VR therapy sessions completed and 50,000 patients treated, we’re scaling fast, and we need a performance marketer who can grow with us.

The Role
This is a hands-on ownership role. You’ll manage and optimize our paid acquisition engine across Meta and Google, driving measurable patient growth. You’ll own the full paid media function: strategy, execution, measurement, and optimization, as an experienced individual contributor.

You’ll work closely with our Marketing Director and collaborate across creative, data, and enrollment teams. You’ll have real budget authority, real impact on growth, and direct visibility to leadership.

What You’ll Do
Paid Media Execution & Ownership

Plan, launch, and manage campaigns across Meta, Google Search, Performance Max, YouTube, Display, Discovery, and Demand Gen

Manage day-to-day campaign management: bids, budgets, audiences, creatives, and targeting

Ensure accurate campaign setup, tracking, and platform configuration

Performance Monitoring & Optimization

Monitor campaign performance daily and act on what you find

Continuously improve CAC, conversion rates, and ROAS

Run structured A/B tests across creatives, messaging, and landing pages

Optimize bids, audiences, placements, and creative performance

Optimize conversion paths and landing page performance

Measurement & Analytics

Own the performance tracking stack: GA4, tag management, attribution tools, and dashboards

Produce weekly and monthly performance reports with clear, actionable insights

Track KPIs, identify issues early, and measure performance against acquisition goals

Partner with the data team on lead quality, pipeline attribution, and reporting

Channel Expansion

Identify and lead testing across new and emerging paid acquisition channels

Brief creative teams on high-performing ad asset needs

Communicate performance clearly to non-platform stakeholders

What We’re Looking For

The most important thing: you’ve run paid media campaigns for a U.S. audience in a regulated or health-adjacent category, and you understand what that means for compliance, creative, and targeting.

Required

3 years managing paid media campaigns with hands-on Google Ads and Meta Ads execution

Proven experience managing $50K monthly ad spend

Experience in U.S. healthcare, health & wellness, telehealth, insurance, medical devices, or senior-focused D2C marketing

Working knowledge of healthcare advertising compliance and HIPAA-aware practices

Strong analytical skills across GA4, attribution tools, dashboards, and spreadsheets

Experience producing clear performance reports and translating data into decisions

Strong preference

Direct experience marketing to Medicare-eligible (65 ) audiences

D2C patient or member acquisition experience

Familiarity with Medicare or VA advertising guidelines

Nice to Have

HubSpot experience (we’ll train the right person)

Experience with medical devices, telehealth, or health subscriptions

Experience in fast-paced startup or scale-up environments

You’ll Thrive Here If…
You’re happiest operating Google and Meta Ads, inside spreadsheets, and reviewing dashboards. You spot patterns others miss and make decisions based on evidence, not intuition. And you can explain what’s working and why to people who don’t live in the platforms, clearly, confidently, and without jargon. And you care about the end result: patients getting access to care that actually works.

Why Join XRHealth?

Work on a product that meaningfully improves patients’ lives

High ownership from day one and real impact on growth

Fast-moving, innovative environment at the intersection of healthcare and immersive technology

Competitive compensation ($90,000–$110,000) and hybrid flexibility — Needham, MA office with flexible remote days

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