Direct Marketing Manager (Canvass)

Renewal by Andersen, the replacement division of Andersen Windows, is looking for a Direct Marketing Manager to join its growing team. This is a full-time position in a fast-paced, energetic, deadline-driven environment. This is also an opportunity for the right candidate to become part of a passionate, close-knit team. This position is in our Roanoke office.

OUR CULTURE
Our focus is people. Every member of our team is committed to taking care of not only our customers and the community we serve, but each other. We have a culture of making a difference, and we live those values every day. By taking care of ourselves and each other, we can take better care of our customers. It is our goal to bring out the best in everyone. We are committed to having an inclusive and diverse workplace where all people feel respected, valued and driven to realize their full potential.

YOUR ROLE
Responsibilities include developing the culture of the local canvassing team through role modeling desired behaviors and techniques. Deliver a world-class customer experience across each touchpoint. Proficiency in Excel, Word, and PPT is a bonus. Deliver a world‑class training program: oversee all canvass field activities including training, role playing, field supervision and motivating team members; monitor and coach all Team Leads to ensure adherence to proper procedures, scripts, and customer service guidelines; provide strategy management and tactical execution; execute canvass strategies to generate and develop leads via door‑to‑door activities; manage program launch through strategic staffing, training, planning, scheduling, and management of canvassing activities; develop immediate, short‑term, and long‑term strategies for the market.

LEADING YOUR TEAM

Leads canvassers on planning and delivery of canvassing activities and events that support objectives and go-to-market strategies within the market.

Active member of the Marketing leadership team.

Creates an annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts.

Coordinating canvass logistics with mapping and tracking permit logistics, script, and flyer maintenance, organizing field leads, verifying and validating leads gathered during each shift via proximity app.

Provides timely tracking and enters marketing data into the database.

Provides daily updates to the Vice President of Marketing.

Develops and trains on advanced canvassing protocols and monitors the quality of the leads, canvassers, and adherence to the pitch.

OUR IDEAL CANDIDATE

Has managed large teams for 3+ years.

Has data analytic skills and enjoys digging in to learn from trends.

Has the ability to master and effectively recite a script in the field.

Is willing and able to walk with and coach new Team Leads in the field.

Has the ability to manage Team Leads and a team of canvassers. Works closely with Team Leads daily to provide motivation and coaching to help them reach daily, weekly, and monthly Team goals.

REQUIREMENTS

Requires 3+ years of experience managing large teams.

Valid Driver's license with a clean driving record.

Excellent training and coaching skills.

Ability to think strategically, with strong project management skills, including attention to detail.

Strong verbal and written communication skills.

Ability to self‑manage resources (time and budget) to achieve objectives.

Ability to analyze the effectiveness of canvassing program and team.

Ability to understand the role of marketing communications, sales promotion, and advertising.

Ability to demonstrate strong leadership skills.

Base Salary:

$65,000-$70,000 with uncapped performance‑based bonuses. (Top performers have the potential to earn $100K+ annually)

BENEFITS

Medical, Dental, Vision, PTO – earn 4.62 hours per bi‑weekly pay period up to a maximum of 15 days in the first year.

401K with a match, company‑paid life insurance policy.

Salary: $65,000-$70,000 per year.

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