Social Media Marketing Specialist

Social Media Marketing Specialist Location: Kill Devil Hills, NC (On-Site / Not Remote) Brands: Kitty Hawk Kites | Kitty Hawk Surf Co. | Life is Good
About Us: We're a multi-brand Outer Banks company built around adventure, retail, and unforgettable experiences. From kites and surf gear to hang gliding and coastal lifestyle apparel, our mission is to create uplifting experiences and share the best of OBX culture with the world.
The Role You will own the execution, optimization, and performance of our social media and paid efforts—working in close partnership with a dedicated Content Manager who produces all photo and video assets. This role is about turning content into results, through strong collaboration, planning, and performance-driven decision making.
Key Responsibilities Content Partnership & Planning (Core to the Role)
Work hand-in-hand with the Content Manager daily
Build and maintain a weekly content calendar
Help guide content needs based on performance insights
Ensure alignment between creative output and marketing goals.
Content Execution
Ensure consistent posting (minimum 10 posts/week across brands)
Balance content across: retail, ecommerce, events, adventure/recreation
Optimize captions, timing, and formatting for performance.
Social Media Management
Manage day-to-day posting across: Facebook & Instagram (primary focus), Pinterest (secondary support for ecommerce), TikTok (limited/secondary involvement for now)
Continuously test and improve engagement and reach.
Paid Advertising (Meta Focus)
Execute and manage ~$10,000/month in ad spend
Build, launch, and optimize campaigns on: Meta (Facebook & Instagram), support additional platforms as needed
Improve ROAS, conversions, and campaign efficiency over time.
Performance Tracking & Reporting
Track and report weekly on: post consistency and output, engagement rates, ROAS, ecommerce and recreation revenue impact
Provide clear insights and recommendations to improve performance.
Community Engagement
Respond to comments and messages across platforms
Support turning social engagement into customer relationships and sales opportunities.
What We're Looking For Experience managing social media + paid Meta ads, strong understanding of how to optimize content for performance, data-driven mindset (comfortable owning KPIs like ROAS, engagement, etc.), highly organized and consistent executor, comfortable collaborating closely with a creative/content partner, ability to manage multiple brands simultaneously.
Bonus Points: Experience with retail, ecommerce, or tourism brands, familiarity with Pinterest for ecommerce support, passion for beach lifestyle, outdoor adventure, or OBX culture.
Why This Role is Different Unique partnership between content + marketing, blend of retail, ecommerce, and experiences, work across multiple established brands, live and work in the Outer Banks.
Growth Opportunity: This role will begin execution-focused, with the opportunity to grow into owning strategy and expanding impact over time.
How to Apply: Interested in joining our team? Send your resume and a brief introduction to marketing@kittyhawk.com, or apply directly at kittyhawk.com. Kitty Hawk Kites, Inc is an Equal Opportunity Employer.