Job Description
The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/She must own the development, implementation, and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross‑functional teams to create and execute data‑driven campaigns that align with the Health System’s strategic goals and strengthen its reputation as a leader in health care, medical education, and scientific research.
Qualifications
BA/BS degree in Marketing, Digital Marketing or a related field, or equivalent work experience required.
Seven plus years of demonstrated experience in advertising, marketing communications, or a related field.
Experience in health care marketing is a plus.
Responsibilities
Work closely with teams within Digital Marketing (SEO, Data & Analytics, Content Management, Social Media) and the Central Marketing team to provide 360‑degree marketing and communication services for service areas.
Manage budget associated with digital marketing campaigns for assigned areas.
Identify and communicate actionable insights from data and analytics to drive audience engagement.
Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
Work with external agencies to execute campaigns, measure and report on effectiveness.
Manage campaign performance reports and share results with leadership regularly.
Edit and optimize website components (copy, page titles/descriptions, and site architecture) to increase natural search engine rankings and support strategic goals and messaging for priority service lines and departments.
Perform overall day‑to‑day management of multiple projects to ensure that project objectives are achieved within time, cost, and quality constraints and maintain project documentation including plans and status reports.
Build and maintain effective working relationships with departments throughout the Icahn School of Medicine at Mount Sinai and the Mount Sinai Health System.
Serve as the primary point‑of‑contact between the Digital and Social Media Department and priority service lines, providing strategic guidance and leading day‑to‑day project management and workflow.
Stay ahead of industry trends by maintaining a thorough understanding of marketing best practices, new tools, relevant industry benchmarks, and KPIs.
Equal Opportunity Employer
The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported.
Compensation Statement
Mount Sinai Health System (MSHS) provides a salary range for this role of $79,720 – $119,580 annually. Actual salaries depend on a variety of factors, including experience, education, and hospital need. This salary range does not include bonuses, incentives, differential pay, or other forms of compensation or benefits.
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Digital Marketing Manager - Global Health - ISM
Mount Sinai Health System · New York, NY, USA ·
- Pay:
- $79,720-$119,580/yr
- Job type:
- Full Time
About Mount Sinai Health System
The Mount Sinai Health System believes that diversity, equity and inclusion are drivers for excellence. We share a common devotion to delivering exceptional patient care. Yet we’re as diverse as the city we call home- culturally, ethically, in outlook and lifestyle. When you join us, you become a part of Mount Sinai’s unrivaled record of achievement, education, and advancement as we revolutionize medicine together and participate actively as a leader within the Mount Sinai Health System by:
- Serving as the primary resource management representative of the Mount Sinai leadership teams, committees, etc., and acting as the primary executive leader interface between Mount Sinai and key executives from the health systems’ vendors and partners.
- Engaging with relevant thought leaders and policy-makers at the federal and state levels, and representing the Health System as assigned.
- Using a lens of equity in establishing and promoting policies and procedures and providing opportunities for all to thrive.
- Confronting racist, sexist or other inappropriate behavior and challenges exclusionary organizational practices and serving as a role model to promote anti-racist behaviors.
- Inspiring and fostering an environment of anti-racist behaviors among and between departments and co-workers.
We work hard to acquire and retain the best people, and to create a welcoming, nurturing work environment where you can develop professionally. We share the belief that all employees, regardless of job title or expertise, can make an impact on quality patient care.
Explore more about this opportunity and how you can help us write a new chapter in our story!
Who We Are
Over 42,000 employees strong, the mission of the Mount Sinai Health System is to provide compassionate patient care with seamless coordination and to advance medicine through unrivaled education, research, and outreach in the many diverse communities we serve.
Formed in September 2013, The Mount Sinai Health System combines the excellence of the Icahn School of Medicine at Mount Sinai with seven premier hospital campuses, including Mount Sinai Beth Israel, Mount Sinai Beth Israel Brooklyn, The Mount Sinai Hospital, Mount Sinai West (formerly Mount Sinai Roosevelt), Mount Sinai Morningside (formerly Mount Sinai St. Luke’s), and New York Eye and Ear Infirmary of Mount Sinai.
The Mount Sinai Health System is an equal opportunity employer. We promote recognition and respect for individual and cultural differences, and we work to make our employees feel valued and appreciated, whatever their race, gender, background, or sexual orientation.
EOE Minorities/Women/Disabled/Veterans