Digital Marketing Manager - Global Health - ISM

Description
The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/she must be able to own the development, implementation, and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross‑functional teams to create and execute data‑driven campaigns that align with the Health System’s strategic goals and strengthen its reputation as preeminent in the areas of health care, medical education, and scientific research.

Responsibilities

As a Digital Marketing Manager you’ll work closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Content Management, Social Media) and larger Central Marketing team to provide 360‑degree marketing and communication services for service areas. Manage budget associated with digital marketing campaigns for assigned areas

Identify and communicate actionable insights from data and analytics to drive audience engagement

Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics

Work with external agencies to execute campaigns, measure and report on effectiveness

Manage campaign performance reports and share results with leadership regularly

Edit and optimize website components (copy, page title/descriptions, and site architecture) to increase natural search engine rankings and drive strategic goals and messaging for priority service lines and departments.

Performs the overall day‑to‑day management of multiple projects to ensure that project objectives are achieved within time/cost/quality constraints. Responsible for project documentation including project plans and status reports.

Build and maintain effective working relationships with departments throughout the Icahn School of Medicine at Mount Sinai and the Mount Sinai Health System.

Serve as the primary point‑of‑contact between the Digital and Social Media Department and priority service lines within the Mount Sinai Health System, providing strategic guidance and leading day‑to‑day project management and workflow.

Stay ahead of industry trends by maintaining a thorough understanding of marketing best practices, new tools, relevant industry benchmarks, and KPIs

Qualifications

BA/BS degree in Marketing, Digital Marketing or related field, or equivalent work experience required.

Seven plus years of demonstrated work experience in advertising, marketing communications, or related field

Experience in health care marketing is a plus

Equal Opportunity Employer
The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.

Compensation
The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $79,720 - $119,580 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

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